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Real Estate Writing

Greetings! This is a temporary post highlighting my real estate writing experience. This includes agency marketing, neighborhood descriptions and real estate social media.

Contact me at LivelyExchange (at) Gmail (dot) com!

Some Links:

Some samples in file form:

 

blogging

My hand gets all pale, raster-y and detached after a hard day’s blogging!

The Blogotron was humming at peak efficiency last week as I completed blog posts for a heavy construction company, a chemical company, a CPR training school, an IRS tax defense law firm and a boutique mortgage lender.

If you are looking for a little optimization in your life, contact LivelyExchange (at) Gmail (dot) com. And check out my latest blog samples: Blogging & Social Media Content

20638931_1587932687948153_447980582823745319_nIt’s National Book Lovers Day, because there is a day for everything!

I’m definitely having a reading year in twenty and seventeen, and heavy on the Dystopias for some reason! Started by re-reading Margaret Atwood’s Madaddam Trilogy – soon to be the next great HBO series. Then, a middling Atwood-lite called California by Edan Pelucki. Some speculative political fiction with Indian Country by Kurt Schlichter. More Atwood as I re-read Handmaid’s Tale for the 8th time. Even MORE Atwood with the more recent, and just-OK, The Heart Goes Last. Finally, this year’s winner so far, Station Eleven by Emily St John Mandel.

What are YOU reading?

My knowledge of Floriculture extends to learning the word “Floriculture.”

Well, more like social media content. Blogging, to be precise. And another example of diving in, learning a topic, and being able to produce – no matter how foreign the subject matter. In this case…FLOWERS.

I have been working with/for Floralife of Walterboro SC for about 5 years. An old Philips connection. Started out rewriting their website, did some video production and then a ton of social. Facebook/Twitter/LinkedIn and Google+ all emanating from the Hootsuite platform. And, of course, blogging.

So here’s the latest. An article in Better Homes & Gardens set off alarm bells at Flower Central, both here and in Belgium. A profile on some famous flower grower and author revealed a previously unknown preference for a certain Floralife flower preservative. This set the Batphone at stately Lively Manor a-glowing…by Gar, let’s blog about that!

So here ye be! Please to enjoy “Industry Recognition for Floralife Crystal Clear!

SE CPR LIVELY3

“Live, damn you. LIVE!”

I’ve often said that this is a  business where the only thanks you can expect is to get paid…and you’ll wait six weeks for that.

Not much has changed in the 8 years since I wrote that merry little beacon of hope, except that the wait is now 8 to 10 weeks. So, it’s a very pleasant surprise to get a notification from Alignable.com to “claim your recommendation!”

This from a recent client, the owner of a Charleston CPR training school. 

“Michael assisted in the relaunch of our website recently. He is very engaging and takes the time to ensure that he did top notch work for our site. He responded to questions in a timely manner and meet all of the timelines we had. Michael continues to promote and help our company grow in our markets. Would wholeheartedly recommend Michael to anyone looking to launch or relaunch a website.”

BTW, “continues to promote and help our company grow” refers to the social media program we started after the website launch.

This was a fun project and a great client. The recommendation was pure gravy (as opposed to the sauce you get from adding water to Gravy Train dog food.) So thanks to Archie at Southeastern CPR, and Bill from Metatation, the Charleston web designer/programmer who called me in.

Want to read more reviews? You KNOW you do!

And if YOUR web copy could use 150 joules of heart-reviving defibrillation, contact LivelyExchange (at) gmail (dot) com!

dent4

Healthcare marketing is once again a welcome presence here at aLivelyExchange! (Click here for the thrilling backstory!)

An old designer/programmer colleague from Philips gave me the call several weeks ago. A local dental practice had hired him a few years back to create its website.  And so he did – a sharp WordPress site with nice functionality and great design…and little SEO heat. No knock against my guy; he’s a very talented web designer/programmer, but he’s not a writer or optimization dude. And, back then, the dentist wrote her own pages.

Somewhere along the line, the dentist came into contact with a digital marketing firm that specializes in healthcare. They did an exhaustive 40-page report on everything wrong with the site, citing all of its sins in the realm of keywords, word count, tags and links. Fascinating, really.

I can only guess that their remedy was too expensive (they do good work!), because the dentist went looking for alternatives. So designer dude gave me a call and spoke those four magic words: “Do you do healthcare?”

Thirty pages and 8400 words later, the optimized site went live yesterday. Check it out! Big thanks to a great client and especially to GregoryJacobsDesigns for the phone call!

Need healthcare copy or content? The prescription is livelyexchange (at) gmail (dot) com!

chas no 1

Watch your step for giant Palmetto bugs and random typewriters

Today we learned that Travel + Leisure magazine has once again named Charleston SC the America’s No. 1 city, and No. 2 in the world. “Readers were asked to rate cities they had visited on sights/landmarks, culture/arts, restaurants/food, people/friendliness, shopping and value.”

Of course, that’s a survey of people who are just passing through. What’s it like for those who live here and try to make a living in the copywriting trade? I am referring specifically to ME.

Humble Copywriting Origins

I hit town in 2006, knowing precisely nobody. I fanned out in every direction, burning up my 28K dialup internet (!) carpet-bombing every web design, marketing, advertising and video production agency from here to hell-and-gone. (Hell-and-gone includes Asheville, Raleigh, Charlotte, Greenville, Columbia, Myrtle Beach, Charleston, Hilton Head, Savannah, and Augusta. Mostly due to “good timing” I got a few bites, a few initial gigs, and things slowly (SLOWLY) took root.

Mixed success, as you can imagine. I can say that the agency relationships I have made here in Charleston, including great names such as Colophon New Media and Metatation have endured.

Charleston Copywriting Must-haves

I have done my share of writing for two big Charleston staples, real estate and travel & tourism. Both have been very good to me. Check out my thoughts on local Real Estate writing here. And some fun travel and tourism stuff here. (Scroll down to Charleston Travel/Tourism Blog)

Now, there’s also Technical Writing.  The type of writing where (in Charleston anyway)  “tab A into slot B equals cruise missile.”  I can do it, I even completed some tech writing coursework at Trident Tech, but I guess I have never pursued it aggressively enough.

I ended up doing quite a bit of technical writing at Philips, though. That wasn’t the plan; it just turned out that way. Ah, Philips Consumer Lifestyle, the one that quite literally got away. (They closed the office and it got away!) But before it did, one of my pieces for them won a Bronze Addy award, so there’s that.

Ten years later, how’s it going? Well, it’s definitely going. Social is bigger than ever, and a big part of my mix. I went and earned a Social Marketing Certification from Hootsuite. This has been pretty helpful in framing the conversation when discussing a client’s digital marketing options.

Charleston Copywriting Outlook: 2017

Meanwhile, businesses are shaking off the cobwebs, and celebrating the new economic optimism that seems to be going around. Meaning, lots of web refreshes going on, from a six-page interior designer website, to a 30-page dentist’s site to a FIFTY page digital marketing agency website! (2017: the year the cobbler’s kids get shoes!!) Now, 2017 is setting no records, but it sure beats the windswept desert that was 2016!!

So that’s the copywriting life in America’s Number One city. As the Bedouins say, the dogs bark and the caravan moves on. If you’d like to be part of this rich copywriting pageant, contact me at  LivelyExchange (at) gmail (dot) com!

Photo: Charleston Post and Courier