Labor Day Links ‘n Such!

“Charleston in the summertime: Like breathing through a wet cat!”

How was your Charleston copywriting summer? Hot and sticky like mine? I’m thinking this Friday before Labor Day might be the most humid day of the year. As I often say, “Copywriting is one per cent inspiration and 99 per cent perspiration – especially in Charleston!”

So what’s happening here at the Exchange?

• Began writing a website for an upscale Columbia SC restaurant
• Wrapping up a website for a non-profit in Boston.
• Started a Facebook program for a Charleston dental practice
• Blogging and Facebook for a Charleston mortgage lender
• Blogging and Facebook for an Upstate SC infrastructure construction firm.
• Word comes of a huge social media push for the international chemical company
• Dreaming up demented, amateurish Photoshops to accompany my blog posts

Seems like a lot of existing client maintenance lately, and that’s just fine. But there’s always room for more at this party, so come on along! For web, print, video and social media copy and content, contact livelyexchange (at) gmail (dot) com!

Photo credits: Fine Art America (bridge), BuyCostumes.com (mask), Dreamz Time (cat)

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Real Estate Writing

Greetings! This is a temporary post highlighting my real estate writing experience. This includes agency marketing, neighborhood descriptions and real estate social media.

Contact me at LivelyExchange (at) Gmail (dot) com!

Some Links:

• Read & Read, Web Pages and Neighborhood Descriptions
• REALTOR Heather Lord, Historic Downtown Article
• Carriage Realty Luxury Homes, Sponsored Article, Post & Courier
• Palmetto State Property Management, Website
• Flatfish Island Designs: Home Plan descriptions.

Some samples in file form:

• Premiere Charleston RE Blogging.com
• Real Estate Microblogs
• Charleston Neighborhood Descriptions
• Excelsior Lofts Luxury Condos Brochure 

 

Blogging for Dollars!

My hand gets all pale, raster-y and detached after a hard day’s blogging!

The Blogotron was humming at peak efficiency last week as I completed blog posts for a heavy construction company, a chemical company, a CPR training school, an IRS tax defense law firm and a boutique mortgage lender.

If you are looking for a little optimization in your life, contact LivelyExchange (at) Gmail (dot) com. And check out my latest blog samples: Blogging & Social Media Content

National Book Lover’s Day

It’s National Book Lovers Day, because there is a day for everything!

I’m definitely having a reading year in twenty and seventeen, and heavy on the Dystopias for some reason! Started by re-reading Margaret Atwood’s Madaddam Trilogy – soon to be the next great HBO series. Then, a middling Atwood-lite called California by Edan Pelucki. Some speculative political fiction with Indian Country by Kurt Schlichter. More Atwood as I re-read Handmaid’s Tale for the 8th time. Even MORE Atwood with the more recent, and just-OK, The Heart Goes Last. Finally, this year’s winner so far, Station Eleven by Emily St John Mandel.

What are YOU reading?

Copywriting in Bloom!

My knowledge of Floriculture extends to learning the word “Floriculture.”

Well, more like social media content. Blogging, to be precise. And another example of diving in, learning a topic, and being able to produce – no matter how foreign the subject matter. In this case…FLOWERS.

I have been working with/for Floralife of Walterboro SC for about 5 years. An old Philips connection. Started out rewriting their website, did some video production and then a ton of social. Facebook/Twitter/LinkedIn and Google+ all emanating from the Hootsuite platform. And, of course, blogging.

So here’s the latest. An article in Better Homes & Gardens set off alarm bells at Flower Central, both here and in Belgium. A profile on some famous flower grower and author revealed a previously unknown preference for a certain Floralife flower preservative. This set the Batphone at stately Lively Manor a-glowing…by Gar, let’s blog about that!

So here ye be! Please to enjoy “Industry Recognition for Floralife Crystal Clear!“

A Satisfied Copywriting Client!

“Live, damn you. LIVE!”

I’ve often said that this is a  business where the only thanks you can expect is to get paid…and you’ll wait six weeks for that.

Not much has changed in the 8 years since I wrote that merry little beacon of hope, except that the wait is now 8 to 10 weeks. So, it’s a very pleasant surprise to get a notification from Alignable.com to “claim your recommendation!”

This from a recent client, the owner of a Charleston CPR training school. 

“Michael assisted in the relaunch of our website recently. He is very engaging and takes the time to ensure that he did top notch work for our site. He responded to questions in a timely manner and meet all of the timelines we had. Michael continues to promote and help our company grow in our markets. Would wholeheartedly recommend Michael to anyone looking to launch or relaunch a website.”

BTW, “continues to promote and help our company grow” refers to the social media program we started after the website launch.

This was a fun project and a great client. The recommendation was pure gravy (as opposed to the sauce you get from adding water to Gravy Train dog food.) So thanks to Archie at Southeastern CPR, and Bill from Metatation, the Charleston web designer/programmer who called me in.

Want to read more reviews? You KNOW you do!

And if YOUR web copy could use 150 joules of heart-reviving defibrillation, contact LivelyExchange (at) gmail (dot) com!

A New Healthcare Website!

Healthcare marketing is once again a welcome presence here at aLivelyExchange! (Click here for the thrilling backstory!)

An old designer/programmer colleague from Philips gave me the call several weeks ago. A local dental practice had hired him a few years back to create its website.  And so he did – a sharp WordPress site with nice functionality and great design…and little SEO heat. No knock against my guy; he’s a very talented web designer/programmer, but he’s not a writer or optimization dude. And, back then, the dentist wrote her own pages.

Somewhere along the line, the dentist came into contact with a digital marketing firm that specializes in healthcare. They did an exhaustive 40-page report on everything wrong with the site, citing all of its sins in the realm of keywords, word count, tags and links. Fascinating, really.

I can only guess that their remedy was too expensive (they do good work!), because the dentist went looking for alternatives. So designer dude gave me a call and spoke those four magic words: “Do you do healthcare?”

Thirty pages and 8400 words later, the optimized site went live yesterday. Check it out! Big thanks to a great client and especially to GregoryJacobsDesigns for the phone call!

Need healthcare copy or content? The prescription is livelyexchange (at) gmail (dot) com!