Blogging & Social Media Content

My hand gets all pale, raster-y and detached after a hard day’s blogging!

I have read hundreds of business blogs in my time. It doesn’t take long because they are usually pretty brief! There’s the big, splashy “Our First Post!” post, followed by “Our Summer Promotion” several weeks later, followed by 38 months of silence.

Blogging is a pillar of a good inbound marketing program, because it offers very real benefits, tangible and otherwise. What are the benefits of blogging for your business? Here are five blogging benefits I found on the web right off the top my head: Blogging can help your business…

• Boost Search Engine Optimization: (Fresh content does the trick!)
• Develop Relationships with Potential and Existing Customers
• Establish Your Business as an Industry Leader
• Connect People to Your Brand
• Create Opportunities for Sharing (forwarding, retweeting, etc.)

But even when business owners are convinced of these benefits, it still takes work to keep your blog interesting, optimized and posted on a regular schedule. You just might need some help, and Michael Lively, blog perpetrator since the dawn of Web 2.0, is your guy! Check out some of my business blogging samples!

Facebook and Other Social Management:

• CES Freezing Technology
• Charleston Dental Associates
• Charleston Security Systems
• Colophon New Media
• Floralife Europe
• Floralife Postharvest Products
• Oasis Grower Solutions

Floral Industry Blog (2011 – Present): Floralife    

Consumer Blog (2010 – 2016): MindField Online

Landscaping and Tree Service Blog: Rawson Services

The Speaker Agency:

• The Speaker Agency Teams With Tech Humanist Kate O’Neill
• Virtual Keynote Speakers: Remote Inspiration

Charleston Mortgage Loan Blog:

•  Non-Conforming Loans from New South Mortgage
• Renovation Loans: Convenience and Speed In Home Improvement
• How YOU can Lower Your Mortgage Interest Rate   
• What Factors Affect Mortgage Rates, Part One
• No Money Down Mortgage Options
• Instant Mortgage Approval – No 800 Number Required! 

CPR Training Blog:

• The AED Saves Lives (but only if we use it!)   
• The Importance of CPR Recertification
• Workplace CPR Training Saves Lives

Infrastructure Blog:

• Hurricane Florence Disaster Preparation – UIG Delivers!
• Potholes at The Polls: Infrastructure Politics
• UIG Recognized for Emergency Bridge Clearing
• Millennials in Construction? Not Enough of Them…
• Celebrating Women in Construction
• The Infrastructure Bill: A Conversation Starter
• Project Update: Monroe Expressway    
• Construction Jobs: the UIG Employment Advantage  
• Construction Careers: Students Glimpse a Bright Future  

Legal Blog:

• IRS Tax Audit Questions: Before the Audit   

• Do You NEED to Hire a Tax Lawyer?
• Questions to Ask Your Tax Lawyer
• Don’t Invite IRS Tax Problems at Filing Time!

Augusta Extended Stay Hotel Blog:

• Relocating? Try Extended Stay Hotels in Augusta

• Displaced? The Augusta GA Extended Stay Solution

• Extended Hospital Stay? Try Augusta GA Extended Stay Hotels

Charleston Travel/Tourism Blog:

• The Natural Beauty Of Charleston’s Protected Areas
• The History And Culture Of Charleston’s Protected Areas
• Pirates Of Charleston
• Ghosts Of Charleston, SC
• Exploring Charleston’s Historic Lighthouses
• Area Beaches Of Charleston, SC
• The Call Of The Wild In Charleston, SC
• The Schooner: American Original
• Historic Homes Of Charleston, SC
• Fort Moultrie: Keeping Watch On Charleston History
• A Private Charter Makes Any Event Memorable!
• The Port Of Charleston: Cornerstone Of Charleston’s Success

Digital Marketing Blog:

• Does Your Company Need An Online Marketing Plan?
• Don’t Spend Your Marketing Dollars In All The WRONG Places!
• Do NOT Hire a Marketing Technology Manager!
• 10 Essential Keys to Online Marketing Success!
• Right Audience + Right Message + Right Time = SUCCESS
• Content Is Still King, But Content Has Changed

Heavy Machinery Blog:

• BTM Machinery Strikes Gold in Africa
• BTM Machinery: A Port in the (Winter) Storm

Luxury Yacht Blog:

• The Time is Now, and St. Barts Yachts is The Broker
• Boat Maintenance: The Key to a Successful Season
• Boat Delivery Done Right!

If business blogging is next on your inbound marketing checklist, please contact me at LivelyExchange (at) Gmail (dot) com!