2017 Copywriting in Review

SUBTLE!

December… that time of the year when all of the rosy billing predictions we made in January crawl under the front porch and die quietly. (“Don’t cry son; he’s in a better place now.”)

Anyway, time for one last push for a couple of quick copywriting assignments, and hopefully getting paid for some old ones. And hey, why not take a look back at some 2017 copywriting highlights?

2017 at aLivelyExchange included:

• Writing a 55-page website for a digital marketing firm, which I got paid for – but it was never published (and that was in January!)
• Blogging, press releases, and social media management for an international floral chemical company
• Writing print ads for some gun manufacturers
• Blogging for a Charleston tax preparer
• Blogging for a Columbia tax attorney
• Writing a website and print materials for a South Carolina provider of landscaping pine straw
• Writing a newsletter for a consumer electronics manufacturer
• Blogging for an Augusta GA extended stay motel
• Writing case studies for a Charleston web firm
• Writing employee bios for a Charleston commercial real estate firm
• Writing email blasts for a DIFFERENT floral manufacturer
• Writing a website for a Columbia law firm
• Writing a website, and later social media management, for a Charleston dental practice
• Writing a website for a Columbia interior design studio
• Writing a website, and later social media management, for a Charleston CPR training school
• Writing a website for a charity based in Boston
• Writing a website for an upscale Columbia SC restaurant
• Blogging for my Homeowners Association
• Video editing YouTube/Vimeo uploads for my church

And, in the 4th quarter…

• A six-month GiG WritinG educational content for a Global internet Giant I maybe shouldn’t name

Coming up next:

• Writing an article about a Dutch lady who runs an orphanage for handicapped kids in India

And, the latest future classics in the blogging realm:

• Floral Chemicals
• Road and Bridge Construction
• and Road and Bridge Construction AGAIN!
• More Mortgage, Floral Chemicals, and CPR coming up!

Finally 2017’s HIT LIST (but it only RHYMES with “Hit”)

• A Columbia dry cleaner, a Columbia pressure washing contractor, and a Columbia metal fabricator who each ran up about $200 worth of services and then vanished!

And that’s what’s under the tree here at aLivelyExchange. How was YOUR 2017?