My Resume

Please contact me at LivelyExchange (at) gmail (dot) com

Just like Wayne Campbell, I have an extensive collection of name tags and hair nets.

Michael Lively, Copywriter: I am an an award-winning copywriter of web, social media, print and video content. I am based in Charleston SC, but serve clients across the US. I have many years’ experience serving clients in the health care, consumer products, manufacturing, retail, graphic arts, sporting goods, real estate, automotive, military, governmental and nonprofit arenas. I also have nearly 20 years of video production experience as a writer, producer, director and editor.

Professional Experience

Freelance Writer/Producer/Director, 2002-Present

Write, produce, direct and edit corporate media – merchandising, marketing, promotional and motivational – for clients such as Toyota, Boeing, Hillenbrand Industries, Roche Diagnostics, Kroger Supermarkets, Philips Consumer Lifestyle and the United Way.  Also perform social media services, e.g. blogging, Facebook moderation and LinkedIn posting.

Social Media Administrator, Floralife, 2011-Present

Web and print content, blogging and social media content for a global leader in the         cut-flower industry.

Social Media Administrator, McMillion Research, 2010-2016

Blogging and social media content for a leading online consumer research panel.

Copywriter, Philips Consumer Lifestyle, 2010-2012

Write marketing and merchandising copy for print, web, trade show, point-of-sale and packaging for global consumer electronics company.

Writer/Producer/Project Manager, Concept Company, 2005-2006

Wrote, produced, directed and edited corporate media – print, web and video – for agency clients such as Air Force Research Labs, Aquaflex and Clopay Plastics.

Writer/Producer, Toyota Motor Manufacturing Company, 2005

Wrote and produced daily closed circuit TV newscasts and special projects for 7000 manufacturing associates. Full-time temporary assignment (FMLA replacement position.)

Media Production Coordinator, Hill-Rom Company, 1990-2002

Responsibilities consisted of scripting, producing, directing, shooting and editing corporate media. Included extensive on-location work in manufacturing centers and healthcare facilities across the U.S. and Europe.

Producer/Editor, ImageMatrix, Inc., 1987-1990

Produced, directed and edited industrial video for clients such as General Electric, KFC, Procter & Gamble, RCA and Uniroyal Tire.

Recognition

• 2011 Bronze Addy Award, Charleston Advertising Federation

Internet Commercials category, Philips Dead Battery Anxiety Website

Writer

• 2006 Silver Addy Award, Dayton Advertising Club

Self-Promotion, Concept Company Website

Writer/Illustrator

• 2006 Bronze Addy Award, Dayton Advertising Club

Interactive Media, AVETeC Website

Writer/Project Manager

• 2002 Finalist, Red Inkworks Screenplay Competition

Original Screenplay “Bomb Pops”

• 1991 Silver Reel, Association for Multi-Image

KFC Internal Promotion

Video Editor

Education and Training

• Hootsuite Academy Social Media Marketing Certification 
• Technical Writing Certification Trident Technical College, Charleston SC
• Blogology: Building Success by Building Community, Dayton OH
• BA Mass Communication Wright State University, Dayton OH
• Sony Institute, Hollywood, Linear Editing
• American Film Institute, Hollywood, Script Writing
• Abekas Institute, San Francisco, Special Effects, Graphic Design

Please contact me at LivelyExchange (at) gmail (dot) com

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