Please contact me at LivelyExchange (at) gmail (dot) com

Just like Wayne Campbell, I have an extensive collection of name tags and hair nets.
Michael Lively, Copywriter: I am an an award-winning copywriter of web, social media, print and video content. I am based in Cincinnati OH but serve clients across the US. I have many years’ experience serving clients in the health care, consumer products, manufacturing, retail, graphic arts, sporting goods, real estate, automotive, military, governmental, and nonprofit arenas. I also have nearly 20 years of video production experience as a writer, producer, director, and editor.
Professional Experience
Freelance Writer/Producer/Director, 2002-Present
Write, produce, direct, and edit corporate media – merchandising, marketing, promotional, and motivational – for clients such as Toyota, Boeing, Hillenbrand Industries, Roche Diagnostics, Kroger Supermarkets, Philips Consumer Lifestyle, and the United Way. Also perform social media services, e.g. blogging, Facebook moderation and LinkedIn posting.
Writer, Google Inc., 2017 – Present
Contract placement via Crowdstaffing, a Zenith Company. Write educational content for the Google Learning Lab program in Charleston, SC. Content includes lesson plans, video scripts, and online instructions for college and continuing education students.
Social Media Administrator, Floralife, 2011-Present
Web and print content, blogging, and social media content for a global leader in the cut-flower chemical industry.
Social Media Administrator, McMillion Research, 2010-2016
Blogging and social media content for a leading online consumer research panel.
Copywriter, Philips Consumer Lifestyle, 2010-2012
Write marketing and merchandising copy for print, web, trade show, point-of-sale, and packaging for global consumer electronics company.
Writer/Producer/Project Manager, Concept Company, 2005-2006
Wrote, produced, directed and edited corporate media – print, web, and video – for agency clients such as Air Force Research Labs, Aquaflex and Clopay Plastics.
Writer/Producer, Toyota Motor Manufacturing Company, 2005
Wrote and produced daily closed circuit TV newscasts and special projects for 7000 manufacturing associates. Full-time temporary assignment (FMLA replacement position.)
Media Production Coordinator, Hill-Rom Company, 1990-2002
Responsibilities consisted of scripting, producing, directing, shooting and editing corporate media. Included extensive on-location work in manufacturing centers and healthcare facilities across the U.S. and Europe.
Producer/Editor, ImageMatrix, Inc., 1987-1990
Produced, directed and edited industrial video for clients such as General Electric, KFC, Procter & Gamble, RCA, and Uniroyal Tire.
Recognition
- 2011 Bronze Addy Award, Charleston Advertising Federation
Internet Commercials category, Philips Dead Battery Anxiety Website
Writer
- 2006 Silver Addy Award, Dayton Advertising Club
Self-Promotion, Concept Company Website
Writer/Illustrator
- 2006 Bronze Addy Award, Dayton Advertising Club
Interactive Media, AVETeC Website
Writer/Project Manager
- 2002 Finalist, Red Inkworks Screenplay Competition
Original Screenplay “Bomb Pops”
- 1991 Silver Reel, Association for Multi-Image
KFC Internal Promotion
Video Editor
Education and Training
- Hootsuite Academy Social Media Marketing Certification
- Technical Writing Certification Trident Technical College, Charleston SC
- Blogology: Building Success by Building Community, Dayton OH
- BA Mass Communication Wright State University, Dayton OH
- Sony Institute, Hollywood, Linear Editing
- American Film Institute, Hollywood, Script Writing
- Abekas Institute, San Francisco, Special Effects, Graphic Design
Please contact me at LivelyExchange (at) gmail (dot) com
Love the blog, will log some hits and pass along! Miss the wonderful articles you did for the ITVA. People actually read our monthly publication to get to your articles….
Good times, good times…
Thanks for the comment GG! Now go down to the warehouse and ship me some Skyline Chili. I’m down to my last 2 cans!
ML
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