Copywriting for Print

Is print still relevant in the age of digital marketing? According to Entrepreneur Magazine:

• Print engages more of the senses than digital media, making it memorable.
• Print helps you test your ability to engage your audience without falling back on a digital crutch.
• Print gives you a tangible way to build credibility with your target audience.
• Print makes you more personable.

So, what do you have in mind…a sales brochure? Carefully crafted bullet points for a quarter-page ad? A 300-word advertorial? The subtle sell of a ghost written “trends” article in a trade magazine? If you’re serious about getting a consistent message out across a variety of media, you’ll eventually need a little of each. And you’ll need a writer who can distill your salient points and tweak them to fit each application.

Please take a look at the following giant .pdf of print examples. It’s a wide sampling, which I believe illustrates an agency-bred ability to dive in and quickly master a variety of subject matter. But hey, what do I know?

Here’s a brief listing, followed by a link to the aforementioned giant pdf. Need Adobe Reader? Grab it here.

• High-end Residential Real Estate: Sales Brochure
• Public Radio Station: Direct Mail
• Public High School Career Tech Center:Brochure/Direct Mail
• Marketing Communication Agency: Sales Brochure and Direct Mail Pieces
• Military/Governmental Research: Recruitment/Partnership Brochure
• Commercial/Industrial Property Management: Sales Brochure
• Graphic Arts Capital Equipment: Sales Brochure
• Sporting Goods: Sales Brochure

Take a look at the pdf here: Michael Lively Print Samples

And, some recent additions…

• New Sample: Philips Mobile Phone Accessories Brochure
• New Sample: Packaging Solutions Catalog
• New Sample: Philips iPad Accessories Brochure
• New Sample: Home Automation and Control Brochure
• New sample: International shipping and logistics
• New sample: Carbon fiber utility poles
• New sample: More poles!
• New sample: Guns!

Please contact LivelyExchange (at) gmail (dot) com

ETA: That Philips brochure reminded me… If you want your print marketing – or any other kind – to really sing, you need a good photographer. So call expert shooter-of-things Tom McCorkle!