Feeds:
Posts
Comments

Archive for February, 2017

social-marketing-certificate

Social Marketing Certified (and factory sealed!)

I have an ongoing social media gig, blogging and doing daily posts on Facebook, Twitter, Google+ and LinkedIn. We use the Hootsuite platform to centralize the daily scheduling and posting. It’s a nice way to get several weeks worth of posting done in a day, and it gives you a helpful aerial view of your content. Meaning, you post on several different types of topics in your subject area, and it’s good to spread them out evenly.

Anyway, there’s much more to Hootsuite that I have never explored. It’s that curiosity that led me to discover and pursue Hootsuite Social Marketing Certification. Basically, it’s a lot of theory and best practices on social media marketing and advertising, and a lot of the technical aspects of Facebook, Twitter, Google+, LinkedIn, Instagram, YouTube, and so on. What works, what doesn’t, which platform will work best for YOU, constructing ad campaigns, measuring the outcomes, and on and on. Interesting stuff.

It took a lot of the summer and fall to complete the coursework. Then, as I was completing it, business picked up and I couldn’t find the time to cram for the final exam. Finally, I cleared some time and made it happen. And, voila! Hootsuite Social Marketing Certification! Springboard to meteoric success! Hey it could happen.

 

Advertisements

Read Full Post »