Copywriting for Video

Please contact livelyexchange (at) gmail.com

“It takes only five seconds to do, but 30 seconds to describe!?”

In a past life as a video producer/director in the marketing communications department of a major health care manufacturer, I hurled so many scripts in frustration that I tore a rotator cuff. Well, not really, but that’s the kind of vivid language you’re paying for!

Anyway, script writing is tricky, and it can frustrate even the smartest marketing managers who know their products inside and out. Not to mention the director who has to shoot 20 pages today.

So I put my 15 years of experience as a producer, director and editor of industrial video into each script I write. Whether you ask me to direct the final product or not (you should!) the script will be written for efficient blocking, shooting and editing.

Here’s a pdf  with several examples of my copywriting for video, including:

• Health Care: Training
• Automotive: Recognition/Motivation
• Health Care: Promotional
• Graphic Arts: Sales/Merchandising
• Health Care: Sales Meeting Opener
• Food Retail: Promotional

Here’s the link: Michael Lively Video Script Samples.

And here are several more copywriting examples, including:

• Hospital Specialty Products Promo
• KCCJ Youth Leadership
• Kroger Summer of Beer Promo
• Cooper River Rediversion Video
• St Stephen Fish Lift Video

Here’s a link to my Facebook page where you will find tons of video clips.

If you would like to see more, contact me at livelyexchange (at) gmail (dot) com.