89% of marketing execs surveyed say that press releases are still relevant in the digital marketing world. Why? Press releases:
- help grow brand identity
- strengthen image as industry thought-leader
- allow for exclusivity that cannot be provided through social media communication
- when consumed internally, they provide a means for companies to understand exactly what they’re trying to say when they sell their products or services
- provide an opportunity for increased brand interaction through the inclusion of links and multimedia
So, as you are gathering your weapons and strategies for your next big marketing push, don’t forget the press release. And don’t forget Michael Lively of A Lively Exchange! Check out these samples of past efforts, then contact me at LivelyExchange (at) Gmail (dot) com!
CES Freezing Technology
Industrial Freezer Manufacturer
Meat Crumble Processor Chooses CES Tumbler NEW!
Charleston Harbor Tours/Adventure Sightseeing
Merger Announcements
“Charleston Harbor Tours Takes It To The Streets“
“Charleston Charm Meets Scenic Savannah”
BTM Heavy Machinery
Global Heavy Equipment Dealer:
“BTM Machinery: A Port in the (Winter) Storm“
Cayrum
Infused Rum Drink
“Father and Son Team Create Cayrum – Rum Reawakened”
AudiaHealth
Patient Education/Engagement Software and Programming
“AudiaHealth Patient Self-Management Reduces Readmissions”
Floralife
Chemicals and Treatments for the Cut Flower Industry
“Floralife Reminds Us that ‘Flowers Love Food Too!'”
“Floralife Celebrates 75 years of Service to Cut Flower Industry”
“Floralife: New Label, Same Safe Product”
Trinity Guardion
Anti-microbial Hospital Bed Cover
“Trinity Guardion Cover Helps Reduce Hospital Bed Contamination”
Chaparral Firearms
Old West Replica Guns
“Chaparral Firearms Celebrates the Old West”
Cactus Smart Sink
Narcotic Disposal/Destruction Device
“Cactus Smart Sink Wins DEA Approval“
Charter Arms
American Made Handguns
Aquaflex
Flexographic Printing Press Manufacturer
A Lively Exchange 
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