I sat in the editor’s chair, off and on, for about 10 years. It would have taken me just about that long to come up with this: a music video comprised entirely of audio cues from Pulp Fiction. Enjoy!
Archive for October, 2009
Speaking of Editing
Posted in copywriting, Freelancing Business, video production, tagged copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, editing, film, Health care communication, industrial video, marketing communications, Michael Lively freelance copywriter, movies, optimization, pulp fiction, SEO, video production, web content, web design, web hosting, web programming, web-based business, writing for print, writing for video on October 28, 2009| Leave a Comment »
The Smoke Clears
Posted in copywriting, Freelancing Business, video production, tagged charleston sc, copywriter charleston sc, copywriting for internet, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, industrial video, interviewing, marketing communications, Michael Lively freelance copywriter, optimization, SEO, video production, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on October 26, 2009| Leave a Comment »
I admit, I never got used to the smell of Napalm in the morning, so it’s nice that the smoke is starting to clear on the Veterans Day tribute video. So, as the last chopper leaves Saigon, and the Embassy is overrun, I need to crack open the briefing book and see what I have missed lately (because I certainly haven’t missed any weak-ass ‘Nam references!)
It looks like a bunch of websites I have been writing for have gone online during my tour of duty (bonus reference!) Here is a sampling, with some background info that you don’t need.
Harris Communications: Charlotte area provider of wireless solutions for business and industry.
Carolina Records Storage: Pretty much what it sounds like. Again, from the Charlotte area.
Leitner Construction: Commercial construction company in Rock Hill, SC
Climatech Heating and Cooling: Located in the swank-tastic Lake Norman area of North Carolina, and
Flatfish Island Designs: A fun one. A long time Charleston area residential architecture firm decided to start a new venture, selling coastal-style home plans.
Other than that, it’s the usual mix of websites, print ads, product brochures, and maybe some more videos scripts coming over the horizon. Speaking of the horizon, do you remember the closing shot of John Wayne’s The Green Berets? Duke and the little kid stand on the beach watching the sunset. Did you ever question the logic of that shot, seeing as Vietnam has only an EASTERN coast? If you did, you are a commie.
In the Jump Seat
Posted in copywriting, tagged charleston sc, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, industrial video, interviewing, marketing communications, Michael Lively freelance copywriter, remote video production, video production, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on October 16, 2009| Leave a Comment »
I find myself in the familiar confines of the video edit room. Specifically I am in the jump seat, that second chair situated close enough that the editor can smell your Thai-food breath and feel your project-completion anxiety.
I am working with Charleston’s Unimedia to cut together Project X for the Huge Faceless Healthcare Manufacturer. And, I’ll tell you, it’s the full meal deal. My involvement so far has entailed:
- Meetings, Correspondence and research
- Writing the narration
- Writing the interviews
- Conducting the interviews (in Indiana, no less,)
- Choosing the quotes
- Getting (or NOT getting) approvals
- Sifting thru online stock footage suppliers
- Choosing kickass military stock footage (& being charged 3 times for it!)
- Photoshopping a bunch of portraits
- Shooting some pick up shots here around Charleston and, finally
- Edit Day (one of two or three, I am guessing.)
So, how was edit day? We had the usual technical difficulties to begin with, ones that happen every single time and are largely expected. The problem is that it has been a LONG time since I had a project this big, so when 10:30 rolls around and you are ALMOST fixin’ to get ready to begin…you start to sweat! But eventually we got rolling and proceeded apace.
Aside from the technical aspects, there are also the work-style issues to consider. I have known RA for years now, but we have only actually worked together a couple of times. He is a 1-man shop used to hammering an edit out by his lonesome, without much explanation. Historically speaking, so am I.
Before I was a writer, I was a producer/director/shooter/lighter/editor in a 2-man shop. I did not have the time nor the inclination to explain my every move…and really never had to. One of my chief talents was convincing the client that there was nothing more boring than watching someone edit, so there was no reason to attend.
These days, it’s a different handicap. I communicate with the written word almost exclusively. So there were a couple of humorous moments (as in, NOW we can look back and laugh) where I tried to explain my “vision” of quarter-frame portraits dissolving up, top-left, while zooming forward and fading out just in time for the next element to appear bottom right and…well, let’s just say there was a slight communications gap. I can’t speak for the editor, but I was more amused by it than I was frustrated. The irony? Finally he said, “Just let me explain what I am seeing here…” And he described exactly what I was looking for!
In the end, we churned out a fully-realized, damn near complete piece in 8 hours. We have 3 more to do, but we have made 90% of the style and execution decisions so, one would hope (pray) that the rest go quickly. My hope is that I will have access and permission (but mostly access) to share these pieces with you when they are complete.
So that’s the story so far. Someday I will have to tell you about the 26 OTHER balls I kept in the air this week!*
*heh-heh…balls!
Cited for Blogging Negligence!
Posted in copywriting, Freelancing Business, video production, tagged copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, industrial video, interviewing, marketing communications, Michael Lively freelance copywriter, optimization, remote video production, SEO, Veterans Day, video production, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on October 7, 2009| Leave a Comment »
¿dónde usted ha estado? the Legion of Fan inquires, in Spanish for some reason. Where have you been?
Gah! No excuses for blogging negligence. I will say that, in addition to everything else, I have been embroiled in a massive project for a certain huge hospital supply company in the Midwest. A testimonial video wherein I interviewed 14 internal people who happened to be either veterans or who are still serving in the armed forces. It is a piece designed to show that Veterans Administration health system that this hospital supply company really understands their mission and their needs. And, for once, straight up, this is actually the case.
I interviewed guys and gals who served from Vietnam til today…guys who were on a 30-day furlough and heading right back to Iraq…guys who have kids over there right now…guys who reached a breaking point and openly sobbed on camera. It was powerful, I will admit.
There is a crush deadline, and a coordination between web, video and print. And it must all break by Veterans Day (that’s November 11, pinko.) So, forgive me. This blog, despite whatever clues you might have received lately, is deeply important to me. I look forward to sharing the final results with you. And that may actually be possible. Stay tuned!
A Lively Exchange
- Follow A Lively Exchange on WordPress.com
Are You Alignable?
Pages
-
Recent Posts
Blogroll
- article writing blogging blogging for business brochure business blogging Charleston charleston sc Cincinnati client relations copywriter copywriter charleston sc copywriting copywriting for internet copywriting for print copywriting for realtors copywriting for video copywriting for web corporate corporate clients corporate communication corporate communications corporate media corporate newsletters corporate video director e-zine facebook film freelance freelance writing graphic arts healthcare Health care communication healthcare communications health care communications industrial video inspiration interviewing marketing marketing communications merchandising Michael Lively Michael Lively Copywriter Michael Lively freelance copywriter movies online article writing optimization print producer real estate writing real state writing realty writing remote video production script writing Search engine optimization SEO social media social media marketing social networking speechwriting video video production video script web web-based business web content web design web hosting web programming writer writing writing for internet writing for print writing for video writing for web
Archives
- March 2019
- October 2018
- September 2018
- December 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- November 2011
- August 2011
- June 2011
- May 2011
- March 2011
- February 2011
- January 2011
- November 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
Meta