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Posts Tagged ‘sporting goods’

Out of a sense of adventure…and economic necessity…you never say no to a copywriting project. This can lead you off in some interesting new directions. And you never know when a weird little one-off project will come back to be the basis of “my deep understanding of the industrial powder-coating process” on some future bid.

First Time for Everything

For every subject matter a copywriter approaches, there’s a first gig, first assignment, first Google search for every topic. I’ve said it repeatedly; it’s one of my favorite parts of the business. Convincing the client you can actually do the work is another story.

Copywriting with Curb Appeal

As they say, in real estate you’re not selling bricks and lumber…you’re selling the dream. Others would say that pumping all the romance (along with the notion that credit is a God-given right) helped bring us to the mess we are in today.  At any rate, as the stakes get ever higher, the need for effective copywriting in the real estate world increases.

Copywriting for Graphic Arts

If you’re trying to sell substrates, labeling, packaging, ink, splicing or million dollar industrial printing presses (and who isn’t these days?) then listen up. If you want your product to burst with value, and be something more than a boring commodity…get some copywriting help!

Health Care Communications

Healthcare is my bread and butter. It is also my plate, my knife and my laminate countertop.  For a time it was also my toaster, but we’re in a recession, you know? It’s an industry filled with cutthroat competition, regulations and lawsuits out the butt (I know, cut the legal-ese!)  Anyway, it’s not for everybody but, if you had to pick a copywriting specialty that will be around until the last Boomer has dropped dead, this is the one!

Copywriting for the Religious Client

It can be really intimidating to walk into a creative meeting and feel the passion and commitment of the religious client. Let’s face it, nobody ever laid down their life for the next generation of absorbent paper towels. So you have to calm down and see that, like any other “business,” there’s a message, a medium, a market and an audience. Just make sure you don’t “kill” your competition, or steal from him or covet his wife. They have rules about that.

Guns & Ammo

Speaking of Second Amendment rights they will have to pry from your cold, dead fingers…suppose you’re a snot-nosed college puke who grew up in the city and never held a gun in your life. Suddenly you get the opportunity to write a series of brochures, editorials, press releases, print ads, catalogs, web sites and trade show materials…are you ready to pull the trigger?

A Mile Wide, An Inch Deep

And that is what it boils down to. If you want to work, if you want to add value, you have to posess a diverse knowledge base. And, for the most part, wider is better than deeper. If you disagree…start your own blog!

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