Posts Tagged ‘social media marketing’

Research was BRUTAL on this gig!

And now, number 600 in the copywriting master series, “Topics I Never Considered Until I was being Paid to.”

Do you know the difference between in-shore, near-shore and offshore fishing? A bay, cove or sound? A boat and a skiff? Yeah, me neither…until now.  I was never much of a fisherman, I must admit. In fact, one of my earliest memories was at a fishing lake. I might have been three. I remember drawing the rod back and making a mighty cast. Instantly I felt a yank on the line and heard a scream. I had hooked my mother by the earlobe!

Anyway, the topic is fishing charters, and they are BIG business in Charleston SC.  The tourism base here is strong already and, when you combine that with abundant fishing opportunities, you have a lot of competition in the angling trade.

The challenge, as usual, is differentiation. In my research I learned that absolutely every one of these fishing boat captains has:

  • Spent his whole life on the water;
  • Knows every secret fishing hole, channel and reef in the Charleston area; and is
  • Fully licensed, bonded and insured.

Fortunately, I worked with a web design dude who had a little more on the ball in terms of the subject matter. He also had loads of ideas in terms of structure, with SEO in mind. This included a glossary of fishing terms, a detailed equipment list, exhaustive descriptions of the territory covered, and so on. Also, though our client runs a strictly in-shore charter, we included descriptions of all the other types of charters you might experience in Charleston, just to get those stray Google hits.

Anyway, take a look.  Did I capture the fishing mojo?  By Gar, I hooked it by its lip and hauled it up out of the vast sea of my own fishing ignorance. Then I gutted and filleted it right on the dock!

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"You knew we were taking ID pictures today, right?"

My TV prof from long ago, John Higgins, has posted a bunch of student videos on YouTube, including several from the Lively era of the mid-80’s.  Wright State Cablevision 4a* was an underfunded, under-appreciated, ill-equipped pretend TV station in Fairborn OH with no viewers and few rules. It was also the most fun I ever had in my video career. I milked that experience for every bit of work/study grant availability, until they dragged me out kicking and screaming.

So, here are 5 videos from John’s site. I produced all of them except the last one – which I think is my favorite. I had nothing to so with that one, but I am in a lot of the clips. A perfect time capsule of those days.

*As I recall, the super-advanced, Soviet-manufactured Fairborn cable TV box had 26 channels – 13 each on two bands (A and B,) with a ridiculous toggle switch to change bands. Hence “Cable 4A.”

ALSO: Check out Prof. John Higgins’ Site… http://www.mediaprof.org/

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Another in the occasional series of blogs about blogging, done for web marketing supermen RevenFlo of Rock Hill SC. The topic is blogging for business, something about which I have some insight. Not terribly much, but some.  Someone told me the other day that I have the top organic Google results for “copywriter + charleston”, DESPITE my recent lack of commitment. That is good to hear, and that is due entirely to blogging, so there is that.

So anyway, this was adapted from a similar piece I found somewhere. In reality, I only really used 5 of the 9 points this writer brought up, and then only the bullet points. The examples I filled in myself. This is another Top Tip for business bloggers and article writers. Swiping inspiration is the norm. Swiping content whole cloth is, like, not cool man.  Here is a preview:

Ideally, you know your audience – the potential customer you are trying to reach and persuade. You know what they care about and what they need.  Hopefully, your product or service fulfills that need.  So, if you are blogging to support your replacement window business, please PLEASE focus on that! Energy savings, ease of installation, home resale value, green tax credits, and so on.  If you want to write about politics, religion or movies, start a personal blog someplace else.

Continue on to the RevenFlo article HERE.

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Better question…who would read one? Oh sure, I try to sound tough, but I am a romantic at heart (as opposed to the lungs or  kidneys, I guess.)  So I leapt at the chance to pen the Romance feature on our local e-zine-slash-portal-slash whatever it is, PremiereCharleston.com. Why the enthusiasm? Because, for once, I had a story to tell….

I think this baby has a booger or something...

To celebrate Valentine’s Day, PremiereCharleston.com set out to tackle the hard-hitting topic of Romance in Charleston. In general, people near and far tend to think of Charleston as a romantic town, with its beaches, the Battery, carriage rides on charming cobblestone streets, yada yada yada. And we will address all of those romantic opportunities.

But first, let us travel to the peak of romantic possibility in a Charleston engagement story we call “A Charleston Engagement Story.” Note: portions of the following may be fictionalized to enhance the author’s romantic awesomeness.

Link to article…

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A client of mine, who is heavily into social media marketing (blogging, Twitter, Facebook, Digg, etc.) asked me for my take on the subject matter.  Specifically, he asked for an article – a keyword-intensive article for his web marketing firm home page – about blogging for business.  It was a nice opportunity to actually put some thoughts together on the subject. Even better, I got paid to blog, which never hurts. Here is an excerpt….

One way to think of social media marketing is as an online extension of the many networking activities you undertake in the “real world,” such as membership in your local Chamber of Commerce. The time you spend getting your face and name out into your local community is vital to your business. You should do the same in the web community, and social media marketing is an effective way to do it.

The irony is that, while I blog for everyone and his brother these days, my own blog – meant to promote my business – has suffered. So, read the article, then do as I say, not as I do!!

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