Feeds:
Posts
Comments

Posts Tagged ‘pr’

In interviews, and in general, I often claim that one of my strengths as a MarComm writer is “my ability to dive into an unfamiliar situation and quickly learn enough to market some product or service that I may not even heard of a week before.”
And the person I am speaking to says, “Fascinating!”
And I’m like, “Thanks!”
And he says, “No, I think it’s fascinating that someone who writes for a living would open his blog with a 46-word sentence.”

Anyhooo…the Quick Study is a talent, and in the Agency Environment (another of my big buzzwords) it’s critical to your success and longevity. This is particularly true in these times when the $20K projects are all dormant, and you have to substitute four $5K gigs in their place.

My point (that only took 3 paragraphs to reach) is that there is a specific place where I learned these things—a tenacious little Dayton OH agency called Concept Company. Concept has been around many a moon and does a bit of everything…print ads, public relations, web development…for a variety of clients. However I think one of their biggest strengths is in locking up a really arcane niche: Graphic Arts, or GA for all you abbreviators out there.

GA is pretty much anything involved in printing and packaging:

  • Commodities like ink and paper
  • Services like printing, labeling and converting
  • Capital items like presses, splicers, and feed/rewind devices

Glamorous, no? Um, no.  But to me, that’s the genius of it.  My samples are full of Concept/GA projects, as well as other Concept projects in manufacturing, defense contracting, real estate, sporting goods, and so on. So take a look at some samples. And visit Concept Company’s site today! (a call to action, even…I really did learn something there!)

Read Full Post »