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Posts Tagged ‘healthcare marketing’

SE CPR LIVELY3

“Live, damn you. LIVE!”

I’ve often said that this is a  business where the only thanks you can expect is to get paid…and you’ll wait six weeks for that.

Not much has changed in the 8 years since I wrote that merry little beacon of hope, except that the wait is now 8 to 10 weeks. So, it’s a very pleasant surprise to get a notification from Alignable.com to “claim your recommendation!”

This from a recent client, the owner of a Charleston CPR training school. 

“Michael assisted in the relaunch of our website recently. He is very engaging and takes the time to ensure that he did top notch work for our site. He responded to questions in a timely manner and meet all of the timelines we had. Michael continues to promote and help our company grow in our markets. Would wholeheartedly recommend Michael to anyone looking to launch or relaunch a website.”

BTW, “continues to promote and help our company grow” refers to the social media program we started after the website launch.

This was a fun project and a great client. The recommendation was pure gravy (as opposed to the sauce you get from adding water to Gravy Train dog food.) So thanks to Archie at Southeastern CPR, and Bill from Metatation, the Charleston web designer/programmer who called me in.

Want to read more reviews? You KNOW you do!

And if YOUR web copy could use 150 joules of heart-reviving defibrillation, contact LivelyExchange (at) gmail (dot) com!

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dent4

Healthcare marketing is once again a welcome presence here at aLivelyExchange! (Click here for the thrilling backstory!)

An old designer/programmer colleague from Philips gave me the call several weeks ago. A local dental practice had hired him a few years back to create its website.  And so he did – a sharp WordPress site with nice functionality and great design…and little SEO heat. No knock against my guy; he’s a very talented web designer/programmer, but he’s not a writer or optimization dude. And, back then, the dentist wrote her own pages.

Somewhere along the line, the dentist came into contact with a digital marketing firm that specializes in healthcare. They did an exhaustive 40-page report on everything wrong with the site, citing all of its sins in the realm of keywords, word count, tags and links. Fascinating, really.

I can only guess that their remedy was too expensive (they do good work!), because the dentist went looking for alternatives. So designer dude gave me a call and spoke those four magic words: “Do you do healthcare?”

Thirty pages and 8400 words later, the optimized site went live yesterday. Check it out! Big thanks to a great client and especially to GregoryJacobsDesigns for the phone call!

Need healthcare copy or content? The prescription is livelyexchange (at) gmail (dot) com!

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