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Snakey, wingy medical thing

Snakey, wingy medical thing

…I traveled to over 100 hospitals in over 30 states. I interviewed healthcare personnel including executive level, nurse management, environmental, purchasing, floor staff, maintenance, and so on. The result was several dozen testimonial videos built around the timeless question, “Would you recommend this product?” Pretty standard fare, but which offered the opportunity to learn about issues and circumstances that affected their daily lives, and their buying habits…issues such as rising acuity, tightening reimbursement, patient and caregiver safety and so on.

LivelyExchange Health Care Communications Page

Everyone develops a niche, whether you intend to or not. For me, it’s health care communications.  Medical manufacturing, hospitals, nursing homes, home health, pharmaceuticals, insurance… I’ve had a long, complicated but fruitful relationship with healthcare as a copywriter, video producer, director…and even, briefly, a convention exhibits manager.

To me, a niche is a nice base of business; familiar but, hopefully, never stale. Like, when I’m stressed or under the gun or I have four projects going on and I couldn’t possibly handle another, but…oh, it’s healthcare? I can handle that.  I’ve done the research.  I know the players, the audience, the politics and so on.

Of course, there’s the potential of getting lazy or complacent. Or thinking that I know more than the client, just because I have been doing this since Mr. MBA was in junior high.

So, it remains a challenge… a comfortable challenge, if that makes any sense. Like I said, it’s complicated.  So, that’s my useless advice….develop a specialty. Be the best at something, if possible, or at least strive for it.

By the way, is healthcare one word or two? I’m trying to look authoritative, here!

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