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Posts Tagged ‘addy award’

I have updated the site to include some samples of web sites I have provided content for. It’s a page of hot and tasty* links that resides in the Copywriting for the Web page. I’d like to highlight one of my favorites, if I may. It’s a self -promotional piece for the agency I worked for at the time. I like it for a couple of reasons.

First, you always hear about the cobbler’s kids who have no shoes, right? An agency often does stellar work for their clients, but their own promotional materials are pretty shabby, usually because they’re too busy and they aren’t getting paid to toot their own horn.

Second, in a small shop you sometimes get to stretch a little and use talents that aren’t in your day-to-day repertoire. I always liked to draw and, as I was storyboarding this piece, I kept tinkering until the storyboards became the story. Remarkably, no one said, “Hey! Those drawings suck a lot!” (more below)

Change Illustration

Third, it won a local Addy, due in part to some really groovy flash animation. The sample picture above illustrates how Change sneaks up on you, conspires against you in a secret alliance, and then votes your ass off the island. Note that I didn’t mention “subtlety” as one of the reasons I like this piece.

So, follow this link, then scroll down to the leather-bound book at the bottom.

*Note: Claims of heat and tastiness have not been reviewed by the FDA.

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