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wet cat final

“Charleston in the summertime: Like breathing through a wet cat!”

How was your Charleston copywriting summer? Hot and sticky like mine? I’m thinking this Friday before Labor Day might be the most humid day of the year. As I often say, “Copywriting is one per cent inspiration and 99 per cent perspiration – especially in Charleston!”

So what’s happening here at the Exchange?

Seems like a lot of existing client maintenance lately, and that’s just fine. But there’s always room for more at this party, so come on along! For web, print, video and social media copy and content, contact livelyexchange (at) gmail (dot) com!

Photo credits: Fine Art America (bridge), BuyCostumes.com (mask), Dreamz Time (cat)

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blogging

My hand gets all pale, raster-y and detached after a hard day’s blogging!

The Blogotron was humming at peak efficiency last week as I completed blog posts for a heavy construction company, a chemical company, a CPR training school, an IRS tax defense law firm and a boutique mortgage lender.

If you are looking for a little optimization in your life, contact LivelyExchange (at) Gmail (dot) com. And check out my latest blog samples: Blogging & Social Media Content

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20638931_1587932687948153_447980582823745319_nIt’s National Book Lovers Day, because there is a day for everything!

I’m definitely having a reading year in twenty and seventeen, and heavy on the Dystopias for some reason! Started by re-reading Margaret Atwood’s Madaddam Trilogy – soon to be the next great HBO series. Then, a middling Atwood-lite called California by Edan Pelucki. Some speculative political fiction with Indian Country by Kurt Schlichter. More Atwood as I re-read Handmaid’s Tale for the 8th time. Even MORE Atwood with the more recent, and just-OK, The Heart Goes Last. Finally, this year’s winner so far, Station Eleven by Emily St John Mandel.

What are YOU reading?

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My knowledge of Floriculture extends to learning the word “Floriculture.”

Well, more like social media content. Blogging, to be precise. And another example of diving in, learning a topic, and being able to produce – no matter how foreign the subject matter. In this case…FLOWERS.

I have been working with/for Floralife of Walterboro SC for about 5 years. An old Philips connection. Started out rewriting their website, did some video production and then a ton of social. Facebook/Twitter/LinkedIn and Google+ all emanating from the Hootsuite platform. And, of course, blogging.

So here’s the latest. An article in Better Homes & Gardens set off alarm bells at Flower Central, both here and in Belgium. A profile on some famous flower grower and author revealed a previously unknown preference for a certain Floralife flower preservative. This set the Batphone at stately Lively Manor a-glowing…by Gar, let’s blog about that!

So here ye be! Please to enjoy “Industry Recognition for Floralife Crystal Clear!

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