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Archive for June 28th, 2011

You may not have heard of this little mom 'n' pop operation

As a companion piece to our last entry, here is a website I wrote* for Johnston Brothers Custom Imprinted Gun Cloths and Bags, a South Carolina maker of… wait, I knew it a minute ago!

This was a writing gig that was probably more fun than it should have been. First of all, it was 4 hours start to finish – including the client interview – and I received payment in under a week. What’s not to love?

Secondly, I love the client’s entrepreneurial spirit. I am always in awe of that kind of carve-a-niche energy some clients have – because I sometimes (ahem!) find it lacking in myself!  Here is a guy who saw that 90% of the little gun shops in the US do little to no advertising or marketing. They basically count on the fact that they are the only shop in the neighborhood.  So this client makes gun cloths, which every serious shooter must have and use, and personalizes them with the name of the shop and contact info.  That’s about all I can reveal, but the benefits should be obvious.

Anyway, you hear a lot of doom and gloom about small businesses. In order to survive, small business has to get creative. This is exactly the kind of quick, inexpensive yet good-looking website that can do the trick. It’s exciting for me to be involved in this kind of solution. Take that, commies!

*hat-tip to Charleston SC designer Studio 7 Design, and programmer Metatation. Thanks for the gig, fellers!

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