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Archive for February 22nd, 2011

An awards logo that's bold, proactive and in your face!

Welcome to Lively Exchange, where our shakes are thick and creamy and our horns are self-tooting!

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Usually, it’s the first thing you learn about me after my name, as in “Michael Lively, comma, award-winning copywriter…”

Why? Because, as a potential client said to me today, “this is a business of perceptions.” I agree, and one perception is that if you don’t have a bunch of awards up on your wall for your copywriting or web design or video production, you are something less than truly successful. I think that’s BS. On the other hand, I have my share of awards.

Which is the long, tortured way of saying that a piece I wrote copy for just got a Bronze Addy from The Charleston SC Advertising Federation. You’ve seen me mention it a couple of times: The Dead Battery Anxiety website for Philips. The wacky videos were recognized in the “Internet Commercials” category. So, kudos to Philips Art Director Kit Hughes, the gang of creative creatives at Slant Media… and me!

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If YOU would like to see what the award-winnin’ is all about, contact LivelyExchange (at) gmail.com!

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