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Archive for February 16th, 2011

ImageMatrix Halloween Party, City View Tavern, Cincinnati 1989

For those of you who aren’t Cincinnati Krauts, that means “Beer please!” As I was going to press last time (or whatever) I learned that the long-gestating Kroger Supermarkets beer web page I had written had gone live.

This one was fun. Working with a Cincinnati web marketing firm that I can’t name, I had to dig in to all kinds of beer ephemera to write web copy about beer trivia, food pairings, beer history in America and so on.

As I said previously, I have done a bunch of beer writing for Anheuser Busch, Miller Coors and Kroger – mostly for video. And of course, being some internal merchandising or training video, I almost never get to see the final product. So it’s really fun to see it all come to life. Especially the timeline of Beer in America. So check it out!

And now, I leave you with the words of Norm from Cheers: “Women! Can’t live with ’em, pass me the beer nuts!”

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And if YOU can’t live without compelling copy for web, print, social media or video, Please contact LivelyExchange (at) gmail.com!

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