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Archive for September 18th, 2009

The clamor was so strong you could almost actually hear it! “WTF, Mike?” my Legion of Fan exclaimed. “Where’s the update of old copywriting projects you promised instead of writing something fresh?”

Institutional Architecture print and web gig: This is the copywriting project that I have been working on almost since I learned to write my own name. The print and web materials have been long completed. Unfortunately, final payment has been long awaited. Someday, when the check clears, I will post a link. I promise it will not be worth the wait!

The Biotech website: Call Scooby and the gang, because I smell a mystery! I was the writing subcontractor on this one, and the contractor won’t reply to my emails. The writing is long done, and they gave every indication of being happy with my work. Checks have long been cashed (nice ones, too!) But still no website. No Scooby Snacks, either. If you’re looking for a suspect, I suggest Mr. McGreevey, the creepy caretaker of the abandoned amusement park.

Corporate disaster planning and data back up articles: Two 1500-word business journal articles for use in Ohio and Florida. These are basically the same, but the first 300 words or so highlight local disasters that impacted area business – Hurricane Charley in Florida and that Day of Wind Ohio suffered after Hurricane Ike. I finished the articles back in April, I think, and then waited.

Finally, a few weeks ago, I got an interesting request: cut the Ohio article to 750 words, and the Florida article to 4 PARAGRAPHS.  Tackling the 750-word piece first, I was not hopeful but I began to chip away – 1450, 1315, 1170, 980, and so on. I finally got to 750, and dang if it weren’t a tight, coherent piece. There’s a lesson here about self editing. I don’t know what it is, but it’s there.  After that, the 4 paragraph piece was a breeze. I believe that one is going to become an email blast or something, leading potential clients to their website. Speaking of which…

The client (a data backup and recovery business) has posted the original, 1500-word articles as sort-of white papers on their site. Take a look, but don’t ask me why they posted them as Word files complete with my header and footer, word count, “draft 2,” and other behind-the-curtain awesomeness.  Florida articleOhio article.

Well, it’s Friday, muchachos. Here in flavor country, that means Nacho Nite! So if you’ll excuse me, I have to go brown the meat.*

* that’s what she said.

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