Archive for December 5th, 2008

office-001me21I had an interesting freelance revelation (frevelation?) this morning.  You know how I’m always saying, “Just start writing?” Now, allow me to add, “Just keep marketing.”

It’s easy to say that you can never stop marketing your services. So easy that it’s usually what I say right before I stop marketing my services.  I mean, come on…self marketing is tedious, slightly humiliating and, ultimately, successful about 2% of the time. (Disclaimer: I know nothing about conversion, so it’s my own damn fault!)

But here is a prime example of the need to never let up. A good friend and associate of nearly 15 years told me of his awesome new job…heading up media production for a…well, a huge national concern. This corporation has multiple subsidiaries, each with its own media production department. This friend is the production chief at the main office and, I assume, for all the divisions.

So, the entire group had a meet and greet. Intros, airing of grievances, mapping out the new year, etc. Exciting stuff.   Now, it’s a week later, and I am hearing this report over the telephone. My anticipation is building…multiple divisions, ongoing productions, unlimited freelance writing potential… I said, unlimited freelance writing potential.  Ahem! Unlimited….

My mind stopped racing long enough to realize that he was finished relaying his story. But, as far as I could tell, no word on the unlimited freelance writing potential.  So, I had to ask (did I mention that it’s slightly humiliating?)

The reply? “Whoa. I didn’t think about that…”  (Wait, it gets better.) “They did say that writing was a big stumbling block!”

Kids, lest you think I am ragging my old friend, I’m not. This is just how it is in the freelance copywriting business. And I guarantee that any freelancer reading this is blaming me, not him.  Ironically, back in the day, the roles were reversed. Basically, I was him, and he was a freelance video shooter/lighting guy. Our entire association and friendship of 15 years resulted from the fact that my previous lighting dude was unavailable to work for me…one time.

Bottom line…out of laziness, pride or an over-inflated sense of worth, I have sometimes been guilty of neglecting these old associations.

So, um, I guess I orta not to done that.

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