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Archive for October 6th, 2008

SEO Quiz: Can you spot the key words?

“If you are selling your home, selling your house or selling your residence in the tri-county area you should contact the tri-county home/house/residence selling experts who have been selling homes, houses and residences in the tri-county for over 30 years!”

Believe it or not, I made that up. Sadly, it’s exagerrated only a little bit. Keyword-packing bugs me, mostly because it’s done by people who don’t believe they need to hire a professional copywriter. Just repeat a bunch of keywords over and over and, whammo! Optimization. (It bugs me that they say whammo!, too.)

As I ask elsewhere on this site, shouldn’t your web copy also speak to the portion of your audience who aren’t search engines? So, for an SEO article, this means writing in English, as organic as I can make it, while still keeping the keywords in mind. When the draft is finished I go back and try to graft in more keywords wherever it makes sense. When I feel like I have reached a logical limit, or maybe just a little beyond that number, I quit. What’s interesting is that this intuitive measurement is typically right in line with whatever keyword percentage-count the experts are recommending. The beauty is that you can actually go beyond that 5 or 8 or 10 per cent limit as long as it’s organic.

So here’s a recent example of that: a blog article I did for a ______ company located in _____ that promises to save you ____ on your _____ bills!  Fill in the blanks!

Answers in next month’s issue of Highlights, available in doctor’s waiting rooms nationwide.

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