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Archive for August 21st, 2008

Time for This Week in Blogging History…all the randomness of an entire week of blogging crammed into a single post. Now with extra fiber!

Accepting Criticism

They say you need a thick skin in the copywriting business. Somehow, though, no matter how thick you make it, they keep finding a way to make the darts more powerful. In “Accepting Criticism” we take time to bitch and whine consider the difference between giving a constructive critique and being an ass.

Sales, Politics and Copywriting

It’s an art form…wrangling a client, shepherding them away from some ill-considered notion and toward your way of thinking because you know you’re right. Yeah…I don’t do that. It’s not like I’m taking some big ethical stand on the issue, I’m just not good at it. Damn it, Jim…I’m a copywriter! So I tend to let the copy do the persuading. Check out Sales, Politics and Copywriting.

Just Start Writing

The best advice an assistant video editor ever gave a terrified junior copywriter. The funny thing is, I was the editor! Circle of life, man. To feel the warm, glowing, warming glow of failure and redemption, just start reading Just Start Writing.

Happy Fun Time Video #3,100,628

Video production makes a random appearance here in the Exchange. The subject is running and gunning at corporate sales meetings, where the weather is always 72 degrees and fluorescent. Shooting all day, editing all night, and bathing…whenever. It’s all part of the magic of the Happy Fun Time Video!

Enjoy your weekend. Blog on, y’all!

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