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Archive for August 11th, 2008

Heads up, word-jockeys…it’s the weekly wrap!

For too many websites, their design is stunning. Their programming is seamless. And the writing…is an afterthought. If anyone has put any effort into the copy, it is in the area of Optimization. But shouldn’t the copy speak to the members of the audience who aren’t search engines? Read the familiar writer’s lament, Copywriting for the Web.

Niche Week concluded with a look at one of my odder concentrations…the world of printing and packaging known as Graphic Arts. It’s a good example of maturing in the writing game…the ability to motivate yourself to do quality work on a topic that doesn’t particularly rock your world.  Breathe deep the inky smell of Copywriting for Graphic Arts… but don’t smudge it!

Speaking of copywriting niches, here’s the one I don’t joke about…health care. This is how my bread gets buttered. It’s light, creamy, and full of GOOD cholesterol. Pass me the jelly, and check out HealthCare Communications.

I’ve said it before: copywriting is a business where the only thanks you can expect is to be paid…and you have to wait six weeks for that. Once in a while, however, a client will surprise you. And, it figures, he used to be a copywriter! So, check out this bit of self-indulgent self-indulgence, Unexpected Praise.

Clients, when you telephone your copywriter at 10am, you should know he is still in his pajamas. If that makes you think less of him, then forget that I said that. Consider the modern convenience of the long-distance professional relationship in Writers Without Borders.

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