However, even on some of today’s most attractive, highly-functional websites copywriting is sometimes overlooked. Most website providers will attribute this to a lack of resources, or to a client who insists on repurposing the text from an old brochure…or both. If web service providers had flexible, reliable writing talent to round out their offerings, they’d use it. And that’s where I come in.
LivelyExchange “Copywriting for the Web” Page
As recently as a couple of years ago, that pretty much meant writing web pages. You know…Home, About, Products, Contact, and so on. Now, the definition of copywriting for the web has expanded to include:
- Websites,
- Intranet Newsletters,
- Business Blogging,
- SEO-bait Article Writing and
- Social Network Marketing
…and whatever they come up with next.
And that’s a wrap for this week’s impromptu copywriting capabilities roundup. Whether it’s Web, Print or Video, LivelyExchange operators are standing by to field your copywriting requests. Just don’t be put off by their impenetrable Indian accents!
Happy Friday….namaste!
[…] For too many websites, their design is stunning. Their programming is seamless. And the writing…is an afterthought. If anyone has put any effort into the copy, it is in the area of Optimization. But shouldn’t the copy speak to the members of the audience who aren’t search engines? Read the familiar writer’s lament, Copywriting for the Web. […]