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Archive for July 14th, 2008

Successful freelance writers, video people, talent…entrepreneurs in general, live by a creed: It’s a Business First. This was the first piece of advice anyone ever gave me (thanks, Scott.)  And it’s the part of the business I am still endeavoring to master. Specifically, self-marketing.

Oh, do I hate cold calling. As a consequence, I do very little of it. Whenever I do, I always picture the receptionist at the first agency I worked at. She relished taking cold calls from nervous job seekers and, basically, messing with them.

So I tend to burn up the emails. The old “Freelance Copywriter Seeks Opportunities” bit.

The responses tend to go down one of several paths:

  • Completely Ignored: A timeless classic. Always a popular choice.
  • Acknowledged but No Need for Copywriting Services: Seeing how often you get ignored, it’s pathetic how grateful you are to get a polite rejection!
  • Acknowledged, No Need, but Keep Checking Back: Yes, and the first time you do it’s “I said I’d keep your portfolio on file, you stalker!!”
  • Mild Interest, Request for Writing Samples: Don’t get your hopes up. Often, this is the polite way of ignoring you. Rejection that finds a way to humiliate AND waste your time…that’s efficiency!
  • Potential Writing Projects Coming Up, Let’s Meet: Certainly, you suppose, a Creative Director or Executive Producer at an agency wouldn’t waste his own time, right? You’d be surprised.

In the end, I believe it’s timing. All my recent successes have come because I happened to cast my line at exactly the right moment. Conversely, my biggest frustrations have been when I connect with someone who I have solicited 3 times in the past year, only to hear that they just finished up a big writing project that would have been perfect for me. So, somehow, my email of two months ago was too early, and today’s was too late. So much for keeping my info on file.

It never ends, and neither does the need to keep hitting their IN box. So I at least try to have a reason to bother them, however thin the premise. “Just finished a big automotive project, and it reminded me of all the…um…graphic arts work you guys do!”

Now, if you’ll excuse me, I have a couple dozen emails to write. Until next time, I am a Freelance Copywriter Seeking Opportunities!

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