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Archive for April 13th, 2008

Every now and then, I get the frantic call for an “emergency” video script from one of my corporate clients. Such a call came on a Monday about six weeks ago. Actually referring to them as “911 hair-on-fire emergencies,” the marketing manager wanted to shoot two videos in four days’ time.

You may ask, how many big important marketing videos, or brochures, or presentations pop up out of nowhere, to be delivered in four days? And given the liability and regulatory hassles these days, would such a script possibly make it through all the internal approval channels in that time? A cynical person (sometimes called a freelancer) might also ask, “Will that red alert sense of urgency include processing the invoice?”

For those playing at home, the answers are A) not many, B) not likely, and C) I laughed so hard that milk came out of my nose.

But what do you do? It’s one thing if “crying wolf” is their standard procedure. But if this is an otherwise dependable, regular client you treat it like the emergency they claim it to be. In this case, I dropped everything to deliver two first drafts in a day and a half. I included a note that said “send me your changes and I can get final drafts to you by end of day.”

That was six silent, lonely weeks ago.

Would you handle this situation differently? Let me know!

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