A couple of years ago I sat in a teleconference with a producer, a designer and an account rep. On the other end, too many people with too many ideas and too little direction began to yak. As an increasing amount of nothing was getting done, the other people in the room began to take [...]
Posts Tagged ‘writing’
Meeting Adjourned
Posted in Freelancing Business, copywriting, tagged charleston sc, copywriter, copywriting, copywriting for print, meetings, Michael Lively freelance copywriter, videoconference, writer, writing, writing for print, writing for web on July 16, 2008 | Leave a Comment »
Marketing: Pull Back or Press Forward?
Posted in Freelancing Business, copywriting, tagged copywriting, corporate communication, marketing, Michael Lively Copywriter, promotion, writing, writing for print, writing for web on June 26, 2008 | Leave a Comment »
There’s an economic school of thought that says in “times like these” freelancers, contract workers, consultants, call them what you will, should be doing OK. Suppose your company has a need for some service. When times are good, your company might go ahead and put someone on staff to take care of that need. Your [...]
Hoping Against Hope: The Want Ads
Posted in Freelancing Business, copywriting, tagged Charleston, copywriting, marketing communications, Michael Lively Copywriter, publications, technical writing, writing, writing for web on June 24, 2008 | 1 Comment »
Can you (and by you I mean me) find writing jobs in the want ads? If you don’t live in New York, Chicago, or anywhere there are more people than livestock, I’m not so sure. Every town is different, of course, and there are different kinds of writing.
Take Charleston, for example. Type “writer” into the [...]
George Carlin Dies at 71
Posted in Randomness, copywriting, tagged copywriting, writing on June 23, 2008 | 2 Comments »
We have lost one of the English language’s unlikeliest defenders; George Carlin is dead. Carlin said that there were three arenas of life that informed his comedy: the world at large (war, politics, religion, etc.) the peculiar observational world of the comic (the “didja ever notice” stuff) and the English language… “the words, phrases, sayings [...]
What Am I Bid?
Posted in Freelancing Business, copywriting, tagged Charleston, copywriting, freelance copywriting, marketing communications, Michael Lively, professional listings, web, writing on June 20, 2008 | Leave a Comment »
Somehow, I have managed to maintain a mix of copywriting clients of various sizes and workloads. There’s an ebb and flow; one client’s writing needs are down, while another’s are up. And over the years, I have managed to pay the bills. Not exactly rolling naked in obscene piles of money…just paying the bills. The [...]
Guns & Ammo
Posted in Freelancing Business, copywriting, video production, tagged copywriting, corporate communications, marketing, print, video, web, writing on June 16, 2008 | 3 Comments »
Whether it’s on the web, in print or on video, it often seems that the point of marketing communications is to leverage that 2% difference between a client’s product and his competitor’s, so that your client can wring out an extra 1% of market share. (I’ll pause as you try to wrap your mind around [...]
Hollywood Hosejob
Posted in Randomness, copywriting, tagged Cincinnati, hollywood, option, screenwriting, scriptwriting, writing on May 16, 2008 | Leave a Comment »
The inevitable conclusion to Celluloid Dreams!
There’s this actor. Young guy, kind of a lunk, but a decent dude. He’s been in We Were Soldiers, Private Ryan, Remember the Titans and a few more (go on, guess!) He formed his own production company and went looking for scripts. He found me, and the tentative dance to [...]
Catching the Bug
Posted in Randomness, copywriting, tagged copywriting, inspiration, novel, writing on May 13, 2008 | Leave a Comment »
What made you want to write? Was there a particular novel or film that inspired you? Or was it something less romantic than that?
I remember killing time in a grocery store thumbing through the paperbacks. Of course, there was the Harlequin type crap for the ladies. For the gents there was a bunch of serialized [...]
A Mile Wide, An Inch Deep
Posted in Freelancing Business, copywriting, tagged advertising, agency, copywriting, corporate clients, health care, healthcare, marketing communications, research, writing on May 2, 2008 | 3 Comments »
As famed guitarist and alcoholic Joe Walsh once said, I can’t complain but sometimes I still do. From time to time you may detect a note (or perhaps a symphony) of cynicism in my tone but, truth be told, there are parts of my job I truly love.
This will sound lame, but my favorite part [...]
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