Posted in Freelancing Business, copywriting, video production, tagged charleston sc, copywriting for video, corporate video, director, industrial video, micha, Michael Lively freelance copywriter, producer, writer on July 31, 2008 | Leave a Comment »
In a past life as a video producer/director in the marketing communications department of a major health care manufacturer, I hurled so many scripts in frustration that I tore a rotator cuff. Well, not really, but that’s the kind of vivid language you’re paying for!
…From Lively Exchange’s Copywriting for Video Page
That’s mostly the truth. I [...]
Posted in Freelancing Business, copywriting, tagged charleston sc, copywriter, copywriting, copywriting for print, meetings, Michael Lively freelance copywriter, videoconference, writer, writing, writing for print, writing for web on July 16, 2008 | Leave a Comment »
A couple of years ago I sat in a teleconference with a producer, a designer and an account rep. On the other end, too many people with too many ideas and too little direction began to yak. As an increasing amount of nothing was getting done, the other people in the room began to take [...]
Posted in Freelancing Business, copywriting, tagged copywriting, copywriting for video, corporate communications, director, Health care communication, healthcare, Michael Lively freelance copywriter, producer, remote video production, writer on July 14, 2008 | 4 Comments »
Successful freelance writers, video people, talent…entrepreneurs in general, live by a creed: It’s a Business First. This was the first piece of advice anyone ever gave me (thanks, Scott.) And it’s the part of the business I am still endeavoring to master. Specifically, self-marketing.
Oh, do I hate cold calling. As a consequence, I do very [...]
Posted in Freelancing Business, copywriting, video production, tagged copywriting, copywriting for video, corporate communications, director, healthcare, Michael Lively freelance copywriter, producer, video production, writer on July 13, 2008 | Leave a Comment »
Looking back on the LivelyExchange era…all 90 days of it!
Biggest Day So Far: April 17, 2008. This was the day I got a mention in the Low Country Blogroll, a compendium of Charleston-based blogs.
Most Active Post, Due to Content: Social Networking (Old School!) Imagine… MCAI people came out in force to defend their media production [...]
Posted in Freelancing Business, copywriting, video production, tagged copywriting, copywriting for video, corporate communications, director, Health care communication, healthcare, Michael Lively freelance copywriter, producer, remote video production, writer on July 11, 2008 | 3 Comments »
The scene opens on a farm in the foothills of Tennessee. A hitching post stands in the foreground, camera left. A silver-haired man approaches, riding a donkey. This is Gary, gentleman farmer and 6-time sales leader for a hospital supply company.
The donkey stops and Gary dismounts. He approaches the camera and says,
“Get off your ASS [...]
Posted in Freelancing Business, copywriting, video production, tagged copywriting, copywriting for video, corporate communications, director, Health care communication, healthcare, Michael Lively freelance copywriter, producer, remote video production, writer on July 9, 2008 | Leave a Comment »
Somewhere in suburbia, two video dudes sit in a breakfast nook sipping straight bourbon from dirty SONY coffee mugs. They smile wistfully.
1st guy: (sighs) “You know what this reminds me of?”
2nd guy: “That strip bar in Thailand?”
1st guy: “The drugs, the violence…”
Both: “The hookers!”
This General Foods International Bourbon moment was brought to you by the [...]
Posted in Freelancing Business, copywriting, video production, tagged copywriting, copywriting for video, corporate communications, director, Health care communication, healthcare, Michael Lively freelance copywriter, producer, remote video production, writer on July 9, 2008 | Leave a Comment »
The Story so far: After a heroic depletion of the stock at the Delta Crown Room, our video dudes head for France. They have some interesting video production experiences, but none of them seem to make it into the record. Instead, we get endless mockery of the fine French people and their customs. Enough of [...]
Posted in Freelancing Business, copywriting, video production, tagged copywriting, copywriting for video, corporate communications, director, Health care communication, healthcare, Michael Lively freelance copywriter, producer, remote video production, writer on July 8, 2008 | Leave a Comment »
About 15 years ago, I was asked to write a script for the European arm of the medical supply company I worked for. Come to think of it, this may be the first corporate video script I ever wrote. That was exciting, but even more exciting was the notion that they were going to fly [...]
Posted in Freelancing Business, copywriting, video production, tagged copywriter, health care, health care communications, healthcare, interviewing for print, interviewing for video, interviewiung, Michael Lively freelance copywriter, video, writer on July 7, 2008 | 2 Comments »
I became a pretty decent video interviewer out of necessity. In the olden times, we jetted about the country doing product testimonials in hospitals. We corporate video dudes would tend to our 300lbs of gear, and leave the interviewing duties to the marketing managers. Thinking it was one more headache we didn’t need, we got [...]
Posted in Freelancing Business, copywriting, tagged Charleston, copy writing, copywriting, corporate communications, marketing communications, writer on June 13, 2008 | 5 Comments »
When it comes to subject matter, there’s a first time for everything. Kitchen remodeling, competitive cycling, burial caskets…there’s a first gig, first assignment, first Google search for every topic. I’ve said it repeatedly; it’s one of my favorite parts of the business.
I just wish that some clients shared that enthusiasm. There was a marketing [...]
