What Am I Bid?

Somehow, I have managed to maintain a mix of copywriting clients of various sizes and workloads. There’s an ebb and flow; one client’s writing needs are down, while another’s are up. And over the years, I have managed to pay the bills. Not exactly rolling naked in obscene piles of money…just paying the bills. The [...]

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Guns & Ammo

Whether it’s on the web, in print or on video, it often seems that the point of marketing communications is to leverage that 2% difference between a client’s product and his competitor’s, so that your client can wring out an extra 1% of market share. (I’ll pause as you try to wrap your mind around [...]

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Web of Procrastination

Web-addicted? Addiction is such a strong word. Let’s say I’m “web-dependent.” Sometimes, it’s unavoidable. Much of my clientele is elsewhere, so I am often waiting for some file to come over the wire. But, other times, when I am merely hitting F5 over and over to refresh the Yahoo entertainment headlines, I realize it’s [...]

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The Exchange Begins

Welcome to A Lively Exchange, a blog about freelance web, print and video copywriting with a minor in video production. Michael Lively is an Addy-award winning copywriter who has made the jump from Ohio to Charleston SC and, as the tagline says, is trying to find his groove. This is not a forum [...]

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