Question: What’s more cynical than deliberately writing a post about Facebook because it is guaranteed to draw hits?
Answer: Facebook itself.
I hope you’re sitting down when you read this (we pause as a million chairs drag across the scarred linoleum floor of our global consciousness) …but retarded Facebook apps like Farmtown and Mafia Wars are cynical [...]
Posts Tagged ‘web content’
Just When I Was Mellowing on Facebook
Posted in Freelancing Business, copywriting, video production, tagged blogging, brochure, copywriter, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, facebook, Farmtown, freelance, Health care communication, industrial video, Mafia Wars, marketing communications, Michael Lively freelance copywriter, optimization, producer, remote video production, Scrabulous, SEO, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on November 10, 2009 | Leave a Comment »
Just in Time for Veteran’s Day
Posted in Freelancing Business, copywriting, video production, tagged video production, freelance, web content, brochure, corporate newsletters, marketing communications, charleston sc, SEO, writing for web, optimization, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, copywriting for video, remote video production, Health care communication, copywriter charleston sc, industrial video, web design, web programming, web hosting, copywriting for internet, writing for internet, interviewing, Veterans Day on November 4, 2009 | Leave a Comment »
Well, we set out to honor America’s veterans, and to sell medical devices. I’m confident we did the honoring part. The selling? It’s too soon to say.
Despite a last minute freakout caused by someone watching an old rough cut and asking for changes that were made two weeks ago, the Veteran’s Day videos are up.
So [...]
Speaking of Editing
Posted in Freelancing Business, copywriting, video production, tagged video production, web content, corporate newsletters, marketing communications, movies, film, SEO, optimization, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, copywriting for video, Health care communication, copywriter charleston sc, industrial video, web design, web-based business, web programming, web hosting, copywriting for internet, editing, pulp fiction on October 28, 2009 | Leave a Comment »
I sat in the editor’s chair, off and on, for about 10 years. It would have taken me just about that long to come up with this: a music video comprised entirely of audio cues from Pulp Fiction. Enjoy!
Cleanup in Aisle 9
Posted in Freelancing Business, copywriting, video production, tagged Baker’s, brochure, charleston sc, City Market, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Dillons, Fry’s, Gerbes, Health care communication, Hilander, industrial video, JayC, King Soopers, marketing communications, Michael Lively freelance copywriter, optimization, Owen’s, PayLess Supermarkets, QFC, Ralph’s, Scott's, SEO, Smith’s, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on September 10, 2009 | Leave a Comment »
It occurred to me that I just completed my most visible copywriting job ever: an in-store PA announcement script for Kroger Supermarkets, a name instantly recognizable to anyone in OH-KY-IN-WV and thereabouts.
Growing up in Ohio, long before Wal*Mart had busted out of its Arkansas ghetto, Kroger was just Kroger, THE premiere name in grocery shopping, [...]
My Mind is a Swirl
Posted in Freelancing Business, copywriting, video production, tagged blogging, brochure, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, industrial video, marketing communications, Michael Lively Copywriter, Michael Lively freelance copywriter, optimization, SEO, video production, web content, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video, writing for web on September 3, 2009 | Leave a Comment »
A while back I mentioned the therapeutic little ritual I perform every so often. I sit and list everything that’s going on at The Exchange, either to assure myself that things aren’t as quiet as they seem or (in the current instance) to try to get a handle on the swirl of projects at their [...]
Business Lunch Indigestion
Posted in Freelancing Business, copywriting, video production, tagged blogging, charleston sc, client relations, copywriter charleston sc, copywriting, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, industrial video, interviewing, marketing communications, Michael Lively freelance copywriter, optimization, SEO, video production, web content, web design, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video, writing for web on August 30, 2009 | 2 Comments »
Somehow, within the span of my career, the business lunch has gone from being an indispensable part of the commercial transaction to being deader than disco.
Nostalgic? Not so much. Even at the peak of its power (think Don Draper, martinis, call girls, regret) the Client Lunch was a pain in the ass. Neither the client [...]
Accidentally Adding Value
Posted in Freelancing Business, copywriting, video production, tagged video production, web content, brochure, corporate newsletters, marketing communications, SEO, writing for web, optimization, blogging, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, Health care communication, copywriter charleston sc, industrial video, web design, web programming, web hosting, copywriting for internet, writing for internet, interviewing, web marketing on August 17, 2009 | 2 Comments »
My web marketing clients near Charlotte are turning the corner to complete-itude on this residential HVAC website I have been contributing to. A few more tweaks, maybe one more page of copy, another round of client approvals. About this time, you usually start looking back, admiring the work in progress, counting your chickens before they [...]
Boned but Believing
Posted in Freelancing Business, copywriting, video production, tagged charleston sc, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, marketing communications, Michael Lively freelance copywriter, optimization, remote video production, SEO, video production, web content, web design, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video, writing for web on August 9, 2009 | 3 Comments »
A while back I stumbled across TweetingTooHard.com, a website that gives people grief for the dumb-ass things they say on Twitter. One tweet (gah! kill me!) caught my attention a few days ago, wherein some LA douche says, “The recession JUST got personal. Found out the value of the home I’m supposed to inherit next [...]
Longstanding Relationships: Get Some
Posted in Freelancing Business, copywriting, video production, tagged web content, corporate newsletters, marketing communications, SEO, writing for web, optimization, blogging, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, copywriting for video, Health care communication, copywriter charleston sc, industrial video, web design, web-based business, web programming, web hosting, copywriting for internet, writing for internet, interviewing on June 29, 2009 | Leave a Comment »
What defines a “longstanding” business relationship? And, what is it before it officially becomes longstanding…is it merely standing?
Obviously, defining a long-standing relationship in the web marketing business is a subjective thing. However, a year seems quite a while… especially when you work with the speed and efficiency of Revenflo.
Previously (and repeatedly) lauded as “hardcore Web [...]
Wheels Up!
Posted in Freelancing Business, copywriting, video production, tagged copywriting, web content, corporate newsletters, marketing communications, charleston sc, SEO, writing for web, optimization, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, copywriting for video, Health care communication, copywriter charleston sc, web design, web-based business, web programming, web hosting, copywriting for internet, writing for internet on June 18, 2009 | 1 Comment »
Remember what I said last time about just trying to keep a lid on things until my Cali trip? Ha!! So far this week…
I transcribed an interview for a new HVAC website.
I wrote some copy for the commercial custodial website.
I met a potential client by way of a Google hit. I’m not sure that has [...]
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