I became a pretty decent video interviewer out of necessity. In the olden times, we jetted about the country doing product testimonials in hospitals. We corporate video dudes would tend to our 300lbs of gear, and leave the interviewing duties to the marketing managers. Thinking it was one more headache we didn’t need, we got [...]
Posts Tagged ‘video’
Is that a Microphone in your Pocket?
Posted in Freelancing Business, copywriting, video production, tagged copywriter, health care, health care communications, healthcare, interviewing for print, interviewing for video, interviewiung, Michael Lively freelance copywriter, video, writer on July 7, 2008 | 2 Comments »
Birthday Reflections (Professional Edition)
Posted in Freelancing Business, copywriting, video production, tagged copywriting, Michael Lively freelance copywriter, video, video copywriting, writing for print, writing for video, writing for web on July 3, 2008 | Leave a Comment »
Looking back on some of my professional zigs and zags, beginning with college. At age 20 I had a professor who was a proponent of Access TV. Remember Access…where regular Joes and Janes off the street could get studio training and then make bad shows on Time Warner channel 109? A really democratic notion, and [...]
Guns & Ammo
Posted in Freelancing Business, copywriting, video production, tagged copywriting, corporate communications, marketing, print, video, web, writing on June 16, 2008 | 3 Comments »
Whether it’s on the web, in print or on video, it often seems that the point of marketing communications is to leverage that 2% difference between a client’s product and his competitor’s, so that your client can wring out an extra 1% of market share. (I’ll pause as you try to wrap your mind around [...]
Movie Moment: The Savages
Posted in Randomness, tagged dvd, independent cinema, movie, video on May 7, 2008 | 2 Comments »
If you make it through the first five minutes of The Savages, wherein a frustrated, confused old man writes his sentiments on the bathroom wall with, well, you know what, then you are in for a gently challenging, ultimately hopeful movie experience.
In last week’s review of Lars and The Real Girl, I referred to of [...]
Movie Moment: Lars and the Real Girl
Posted in Randomness, tagged criticism, dvd, film, movies, video on April 29, 2008 | 1 Comment »
Ever heard of a Real Doll? I beg you not to Google it, especially if you are at work. A Real Doll is a shockingly lifelike…partner…for lonely men. You might recall they made one of Kelly Carlson on FX’s demented “Nip/Tuck“…though it’s a wonder they had any silicone left over from making the actual Kelly [...]
A Hair-on-fire Emergency!
Posted in Freelancing Business, copywriting, tagged charleston sc, client relations, corporate, rush, script writing, video on April 13, 2008 | Leave a Comment »
Every now and then, I get the frantic call for an “emergency” video script from one of my corporate clients. Such a call came on a Monday about six weeks ago. Actually referring to them as “911 hair-on-fire emergencies,” the marketing manager wanted to shoot two videos in four days’ time.
You may ask, how many [...]
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