Obviously, we all have a slightly different work styles when it comes to writing. How we gather information, how we get inspired. I have one method that I hesitate to reveal. Not because it’s so inventive, but because, at first glance, it seems to be a waste dubious investment of time.
I refer to tape recording [...]
Posts Tagged ‘print’
The Transcriptionist
Posted in Freelancing Business, copywriting, video production, tagged brochure, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communications, corporate video, freelance, Health care communication, interviewing, marketing communications, Michael Lively freelance copywriter, print, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on February 3, 2009 | 2 Comments »
Guns & Ammo
Posted in Freelancing Business, copywriting, video production, tagged copywriting, corporate communications, marketing, print, video, web, writing on June 16, 2008 | 3 Comments »
Whether it’s on the web, in print or on video, it often seems that the point of marketing communications is to leverage that 2% difference between a client’s product and his competitor’s, so that your client can wring out an extra 1% of market share. (I’ll pause as you try to wrap your mind around [...]
Writing and Producing for the Corporate Client, el parte uno
Posted in Freelancing Business, copywriting, video production, tagged brochure, charleston sc, copywriting, corporate, print, script writing, video production, web content on April 14, 2008 | Leave a Comment »
Get ready for a mind-blowing revelation: Copywriting or video production for large corporate clients–companies with a marketing department as opposed to a marketing guy–can be rewarding and challenging at the same time.
Thanks, genius. What’s that mean?
The benefits are numerous. The corporate marketing or merchandising manager usually know pretty much exactly what they want to say-they [...]
The Exchange Begins
Posted in Freelancing Business, copywriting, video production, tagged charleston sc, freelance, print, video copywriting, video production, web on April 11, 2008 | 2 Comments »
Welcome to A Lively Exchange, a blog about freelance web, print and video copywriting with a minor in video production. Michael Lively is an Addy-award winning copywriter who has made the jump from Ohio to Charleston SC and, as the tagline says, is trying to find his groove. This is not a forum [...]
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