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Posts Tagged ‘copywriter’

Question: What’s more cynical than deliberately writing a post about Facebook because it is guaranteed to draw hits?
Answer: Facebook itself.
I hope you’re sitting down when you read this (we pause as a million chairs drag across the scarred linoleum floor of our global consciousness) …but retarded Facebook apps like Farmtown and Mafia Wars are cynical [...]

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A couple of years ago I sat in a teleconference with a producer, a designer and an account rep. On the other end, too many people with too many ideas and too little direction began to yak. As an increasing amount of nothing was getting done, the other people in the room began to take [...]

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I became a pretty decent video interviewer out of necessity. In the olden times, we jetted about the country doing product testimonials in hospitals. We corporate video dudes would tend to our 300lbs of gear, and leave the interviewing duties to the marketing managers.  Thinking it was one more headache we didn’t need, we got [...]

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Greetings, my fellow ink-stained wretches! Long weekend here. I’ve flown my mother into Charleston for her birthday. So it’s four days of touristy crap for the lady who not only cracked the whip tirelessly until I finished college, but who also bought me my first computer. It’s the least I can do…trust me, I checked!  [...]

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I’m late to the party, admittedly. But I just spent 5 weeks in blogger purgatory and, damn it, that experience had to have been for a reason!  I’m referring to spending hours each day writing blog posts or comments, as well as “informative” articles about topics related to a client’s product.
The point is to write [...]

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I hope all those ITVA/MCAI’ers who I roused yesterday came back for another visit today. I have been meaning to do this for a while.
It was about six months ago that GG told me that Gerry Hagner had passed away from Hodgkin’s disease. Gerry was a video entrepreneur, a philanthropist and, judging by his YEARS [...]

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There once was a communication trade group called ITVA. Long ago, that stood for Industrial TV Association, and then International TV Association, I think. I’m not sure because the name was never really that important. (Are you sensing a branding nightmare? Yeah, we’ll get to that.) It was a trade group for people like me [...]

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In an exciting twist that we all saw coming, the stirring conclusion to the corporate newsletter dilemma is to turn it over to a professional writer! Preferably, one based in Charleston but who serves clients nationwide!
On both the editorial and publishing sides, the professional copywriter can definitely help smooth out the rough spots. Just as [...]

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