Somehow, within the span of my career, the business lunch has gone from being an indispensable part of the commercial transaction to being deader than disco.
Nostalgic? Not so much. Even at the peak of its power (think Don Draper, martinis, call girls, regret) the Client Lunch was a pain in the ass. Neither the client [...]
Posts Tagged ‘client relations’
The Spirit of (Tax-deductible) Giving!
Posted in Freelancing Business, copywriting, video production, tagged client relations, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, marketing communications, Michael Lively freelance copywriter, web design, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video on December 1, 2008 | Leave a Comment »
It’s that magical time of year when a freelance copywriter’s thoughts turn to tax-deductible gifts for his clients. So, with a spirited cry of “Ugh…again!?” he sets out to find that perfect memento for $25 or less (that being the individual gift deduction limit, Ho ho ho.)
There are two big questions you must answer this [...]
Spam-bots…Attack!!
Posted in Freelancing Business, copywriting, tagged blogging, charleston sc, client relations, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, keywords, Michael Lively freelance copywriter, optimization, project management, SEO, web design, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video on October 9, 2008 | Leave a Comment »
In a previous post that shall remain nameless (but appears directly below) I wrote about the practice of…“manipulating primary phrases” in order to “maximize” your website and make it display more prominently to the various…”finding programs.”
As a reward, this bit of blogging brilliance has received about 21 hits, as well as veritable avalanche of:
Spam;
Spam, [...]
Fun with Optimization!
Posted in Freelancing Business, copywriting, tagged blogging, charleston sc, client relations, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, keywords, Michael Lively freelance copywriter, optimization, project management, SEO, web design, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video on October 6, 2008 | Leave a Comment »
SEO Quiz: Can you spot the key words?
“If you are selling your home, selling your house or selling your residence in the tri-county area you should contact the tri-county home/house/residence selling experts who have been selling homes, houses and residences in the tri-county for over 30 years!”
Believe it or not, I made that up. Sadly, [...]
Develop an Internal Champion
Posted in Freelancing Business, copywriting, video production, tagged charleston sc, client relations, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, Michael Lively freelance copywriter, project management, web design, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video on October 3, 2008 | Leave a Comment »
Hey gang…it’s been a crazy week. A video project has tripled in scope and has assumed top priority, particularly in this economic environment! So here is a hybrid repost/rewrite of a topic from the early days of Lively Exchange.
* * *
Get ready for a mind-blowing revelation: Copywriting or video production for large corporate clients–companies with [...]
Administrative Professionals Day
Posted in Freelancing Business, Randomness, tagged administrative professionals day, client relations, corporate client on April 23, 2008 | Leave a Comment »
This is a touchy subject. If you wish someone a Happy Administrative Professionals Day, they will either A) thank you, or B) take offense that you consider them a “secretary.” Regardless, it’s a risk I am willing to take..but you can bet I try to be cool about it!
When you deal with the big corporate [...]
Writing and Producing for the Corporate Client, el parte dos
Posted in Freelancing Business, copywriting, video production, tagged charleston sc, client relations, copywriting, corporate, project manager, video production on April 15, 2008 | Leave a Comment »
When I enter into a professional arrangement with a large corporation, I cross my fingers that an internal Project Manager is waiting for me on the other end.
The project manager is a corporate in-house gatekeeper to whom the various marketing, merchandising and training mangers turn. The PM is a “creative resource wrangler” that serves many [...]
A Hair-on-fire Emergency!
Posted in Freelancing Business, copywriting, tagged charleston sc, client relations, corporate, rush, script writing, video on April 13, 2008 | Leave a Comment »
Every now and then, I get the frantic call for an “emergency” video script from one of my corporate clients. Such a call came on a Monday about six weeks ago. Actually referring to them as “911 hair-on-fire emergencies,” the marketing manager wanted to shoot two videos in four days’ time.
You may ask, how many [...]
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