Posted in Freelancing Business, copywriting, video production, tagged blogging, brochure, copywriter, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, facebook, Farmtown, freelance, Health care communication, industrial video, Mafia Wars, marketing communications, Michael Lively freelance copywriter, optimization, producer, remote video production, Scrabulous, SEO, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on November 10, 2009 | 2 Comments »
Question: What’s more cynical than deliberately writing a post about Facebook because it is guaranteed to draw hits?
Answer: Facebook itself.
I hope you’re sitting down when you read this (we pause as a million chairs drag across the scarred linoleum floor of our global consciousness) …but retarded Facebook apps like Farmtown and Mafia Wars are cynical [...]
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Posted in Freelancing Business, copywriting, video production, tagged brochure, charleston sc, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, freelance, Health care communication, industrial video, interviewing, marketing communications, Michael Lively freelance copywriter, optimization, remote video production, SEO, Veterans Day, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on November 4, 2009 | Leave a Comment »
Well, we set out to honor America’s veterans, and to sell medical devices. I’m confident we did the honoring part. The selling? It’s too soon to say.
Despite a last minute freakout caused by someone watching an old rough cut and asking for changes that were made two weeks ago, the Veteran’s Day videos are up.
So [...]
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Posted in Freelancing Business, copywriting, video production, tagged Baker’s, brochure, charleston sc, City Market, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Dillons, Fry’s, Gerbes, Health care communication, Hilander, industrial video, JayC, King Soopers, marketing communications, Michael Lively freelance copywriter, optimization, Owen’s, PayLess Supermarkets, QFC, Ralph’s, Scott's, SEO, Smith’s, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on September 10, 2009 | Leave a Comment »
It occurred to me that I just completed my most visible copywriting job ever: an in-store PA announcement script for Kroger Supermarkets, a name instantly recognizable to anyone in OH-KY-IN-WV and thereabouts.
Growing up in Ohio, long before Wal*Mart had busted out of its Arkansas ghetto, Kroger was just Kroger, THE premiere name in grocery shopping, [...]
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Posted in Freelancing Business, copywriting, video production, tagged blogging, brochure, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communication, corporate newsletters, corporate video, Health care communication, industrial video, marketing communications, Michael Lively Copywriter, Michael Lively freelance copywriter, optimization, SEO, video production, web content, web hosting, web programming, web-based business, writing for internet, writing for print, writing for video, writing for web on September 3, 2009 | Leave a Comment »
A while back I mentioned the therapeutic little ritual I perform every so often. I sit and list everything that’s going on at The Exchange, either to assure myself that things aren’t as quiet as they seem or (in the current instance) to try to get a handle on the swirl of projects at their [...]
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Posted in Freelancing Business, copywriting, video production, tagged video production, web content, brochure, corporate newsletters, marketing communications, SEO, writing for web, optimization, blogging, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, Health care communication, copywriter charleston sc, industrial video, web design, web programming, web hosting, copywriting for internet, writing for internet, interviewing, web marketing on August 17, 2009 | 2 Comments »
My web marketing clients near Charlotte are turning the corner to complete-itude on this residential HVAC website I have been contributing to. A few more tweaks, maybe one more page of copy, another round of client approvals. About this time, you usually start looking back, admiring the work in progress, counting your chickens before they [...]
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Posted in Freelancing Business, copywriting, video production, tagged web content, brochure, corporate newsletters, marketing communications, charleston sc, SEO, writing for web, optimization, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, copywriting for video, Health care communication, copywriter charleston sc, industrial video, web design, web programming, web hosting, copywriting for internet, writing for internet on May 15, 2009 | 2 Comments »
Captain’s log, supplemental:
Whenever I am thinking that things seem a little too quiet, I like to do a post listing all the projects I have going on. It’s therapeutic, I suppose. And it’s easier than coming up with a real topic in time to make the 10:45am showing of Star Trek at the local IMAX. [...]
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Posted in Freelancing Business, copywriting, video production, tagged web content, brochure, corporate newsletters, marketing communications, SEO, writing for web, optimization, corporate video, corporate communication, writing for video, copywriting for web, writing for print, Michael Lively freelance copywriter, copywriting for print, Health care communication, copywriter charleston sc, industrial video, web design, web programming, web hosting, copywriting for internet, writing for internet on April 22, 2009 | 1 Comment »
A timeless LivelyExchange classic written for one specific day of the year. So, really, it isn’t timeless whatsoever and, at one year of age, I would hardly call it classic. However, you can’t deny that it was written. So, there’s that.
* * *
This is a touchy subject. If you wish someone a Happy Administrative Professionals [...]
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Posted in Freelancing Business, copywriting, video production, tagged brochure, copywriter charleston sc, copywriting for internet, copywriting for print, copywriting for video, copywriting for web, corporate communications, corporate video, freelance, Health care communication, interviewing, marketing communications, Michael Lively freelance copywriter, print, video production, web content, web design, web hosting, web programming, writing for internet, writing for print, writing for video, writing for web on February 3, 2009 | 2 Comments »
Obviously, we all have a slightly different work styles when it comes to writing. How we gather information, how we get inspired. I have one method that I hesitate to reveal. Not because it’s so inventive, but because, at first glance, it seems to be a waste dubious investment of time.
I refer to tape recording [...]
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Posted in Freelancing Business, copywriting, tagged brochure, charleston sc, copywriting for print, copywriting for web, direct mail, magazine, Michael Lively freelance copywriter, SEO, writing ffor web, writing for print on July 30, 2008 | Leave a Comment »
“What do you have in mind…a sales brochure? Carefully crafted bullet points for a quarter-page ad? A 300-word advertorial? The subtle sell of a ghost written “trends” article in a trade magazine? If you’re serious about getting a consistent message out across a variety of media, you’ll eventually need a little of each. And you’ll [...]
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Posted in Freelancing Business, copywriting, tagged brochure, charleston sc, copywriting for print, copywriting for video, copywriting for web, freelance writing, Michael Lively freelance copywriter, speechwriting, video script, writing for print, writing for video, writing for web on July 25, 2008 | Leave a Comment »
Just like a pink satin bow on a Hefty bag, it’s your Weekly Wrap!
Monday: The week began with a client questionnaire I produced to help speed along an initial website meeting. Every client’s busy, but this one has been so busy that it took two months to schedule this meeting. So I ginned up [...]
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