Just When I Was Mellowing on Facebook

Question: What’s more cynical than deliberately writing a post about Facebook because it is guaranteed to draw hits?
Answer: Facebook itself.
I hope you’re sitting down when you read this (we pause as a million chairs drag across the scarred linoleum floor of our global consciousness) …but retarded Facebook apps like Farmtown and Mafia Wars are cynical [...]

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My Mind is a Swirl

A while back I mentioned the therapeutic little ritual I perform every so often. I sit and list everything that’s going on at The Exchange, either to assure myself that things aren’t as quiet as they seem or (in the current instance) to try to get a handle on the swirl of projects at their [...]

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Business Lunch Indigestion

Somehow, within the span of my career, the business lunch has gone from being an indispensable part of the commercial transaction to being deader than disco.
Nostalgic? Not so much. Even at the peak of its power (think Don Draper, martinis, call girls, regret) the Client Lunch was a pain in the ass. Neither the client [...]

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Accidentally Adding Value

My web marketing clients near Charlotte are turning the corner to complete-itude on this residential HVAC website I have been contributing to. A few more tweaks, maybe one more page of copy, another round of client approvals.  About this time, you usually start looking back, admiring the work in progress, counting your chickens before they [...]

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A Needle in a Stack of Needles

In the daily scramble of gettin ‘er done, I sometimes forget to take a moment to review the finished product of the web stuff I write. Much of it is down and dirty, none-too-memorable stuff, but still!
Long ago, back in the TV news days, my major complaint was that I never had anything to show [...]

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I got Skyped!

Well, to be honest, it was an attempted Skype-ing. That’s what the fellow on the other end said: “I was going to Skype you, but I got too busy.” I thought to myself: I guess that’s how you know sh*t’s for real…when they make a verb out of it. I mean, they invented the [...]

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Fade to Black

Are you a hyphenated professional? I always considered myself as one. Once upon a time I was a shooter-editor, then a producer-director, a manic-depressive, a writer-producer and, more recently a model-slash-actress.
Lately, though, I have have been reassessing my status. And it’s a funny feeling. My mix of business is exclusively writing these days, for [...]

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Longstanding Relationships: Get Some

What defines a “longstanding” business relationship? And, what is it before it officially becomes longstanding…is it merely standing?
Obviously, defining a long-standing relationship in the web marketing business is a subjective thing. However, a year seems quite a while… especially when you work with the speed and efficiency of Revenflo.
Previously (and repeatedly)  lauded as “hardcore Web [...]

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Subject Matter Expert? Not Quite.

A while back, I wrote something called “A Mile Wide, an Inch Deep” that described my approach to research. It’s tricky learning just enough to get the copywriting job done, but not so much that the budget is drained just on research.  Simply put, the client is not paying me to become an expert on [...]

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The Death of Nostalgia

Do you see your career as a series of opportunities taken, or opportunities missed? That’s the question of the day. For me, however, it has been the question of my entire career.
I am just back from a working vacation to Cincinnati, where a bunch of personal and professional illumination occurred. Believe me, I am still [...]

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