Michael Lively is an award-winning copywriter of web, print and video content. He is based in Charleston SC, but serves clients across the US. Michael has many years’ experience serving clients in the health care, manufacturing, retail, graphic arts, sporting goods, real estate, automotive, military, governmental, and nonprofit arenas. He also has nearly 20 years of video experience as a writer, producer, director and editor.
Experience
Freelance Writer/Producer/Director, 2002-Present
Write, produce, direct and edit corporate media–merchandising, marketing, promotional and motivational– for clients such as Hillenbrand Industries, Roche Diagnostics, Kroger Supermarkets and the United Way.
Writer/Producer/Project Manager, Concept Company, 2005-2006
Wrote, produced, directed and edited corporate media-print, web and video–for agency clients, such as Air Force Research Labs, Aquaflex and Clopay Plastics.
Writer/Producer, Toyota Motor Manufacturing Company, 2005
Wrote and produced daily closed circuit TV newscasts and special projects for 7000 manufacturing associates. Full-time temporary assignment (FMLA replacement position.)
Media Production Coordinator, Hill-Rom Company, 1990-2002
Responsibilities consisted of scripting, producing, directing, shooting and editing corporate media. Included extensive on-location work in manufacturing centers and healthcare facilities across the U.S. and Europe.
Producer/Editor, ImageMatrix, Inc., 1987-1990
Produced, directed and edited industrial video for clients such as General Electric, KFC, Procter & Gamble, RCA and Uniroyal Tire.
Recognition
- 2006 Silver Addy Award, Dayton Advertising Club
Self-Promotion, Concept Company Website
Writer/Illustrator
- 2006 Bronze Addy Award, Dayton Advertising Club
Interactive Media, AVETeC Website
Writer/Project Manager
- 2002 Finalist, Red Inkworks Screenplay Competition
Original Screenplay “Bomb Pops”
- 1991 Silver Reel, Association for Multi-Image
KFC Internal Promotion
Video Editor
Education and Training
BA Mass Communication, Broadcast Emphasis
English Minor/Professional Writing Certificate
Wright State University, Dayton OH
Imero Fiorentino Lighting Course
Sony Institute, Hollywood, Linear Editing
American Film Institute, Hollywood, Script Writing
Abekas Institute, San Francisco, Special Effects, Graphic Design
Digital Production Academy, Louisville, Non-linear Editing, Titling, AfterEffects
Blogology: Building Success by Building Community

Love the blog, will log some hits and pass along! Miss the wonderful articles you did for the ITVA. People actually read our monthly publication to get to your articles….
Good times, good times…
Thanks for the comment GG! Now go down to the warehouse and ship me some Skyline Chili. I’m down to my last 2 cans!
ML
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[...] to see once they get there. So, once I got this site up and running and fully stocked with my resume, samples and client feedback, I started carpet-bombing the [...]