Copywriter Safari

In darkest Charleston. I am hacking my way through the copywriting jungle of value addedness, wearing my lucky Hanes V-neck undershirt and Batman boxers, and swinging a machete as dull as my writing ability. My noble but entirely expendable native bearers struggle under the weight of my cargo… websites for clients in real estate, home [...]

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Justification

Not long ago I attended the summer blowout of a very famous  commercial cleaning and disaster mitigation business. Trust me, you’ve heard of them.  These are the guys that clean up after your business has had a fire or hurricane or something.
Big party, big beer-and-BBQ bash (because this is South Carolina, after all!) I met [...]

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What a Concept!

In interviews, and in general, I often claim that one of my strengths as a MarComm writer is “my ability to dive into an unfamiliar situation and quickly learn enough to market some product or service that I may not even heard of a week before.”
And the person I am speaking to says, “Fascinating!”
And I’m [...]

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Getting the Interview

Interviewing seems to be in the air lately. Not as in “job interviews”–though I had an interesting one last week.  Instead, I am talking about the interview that gets the story for whatever print, web or video project I am working on.
It seems I am doing  one of these discovery interviews every four days or [...]

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I got Skyped!

Well, to be honest, it was an attempted Skype-ing. That’s what the fellow on the other end said: “I was going to Skype you, but I got too busy.” I thought to myself: I guess that’s how you know sh*t’s for real…when they make a verb out of it. I mean, they invented the [...]

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Fade to Black

Are you a hyphenated professional? I always considered myself as one. Once upon a time I was a shooter-editor, then a producer-director, a manic-depressive, a writer-producer and, more recently a model-slash-actress.
Lately, though, I have have been reassessing my status. And it’s a funny feeling. My mix of business is exclusively writing these days, for [...]

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