All Up in Twitter’s Business

A while back, in the post “Putting the Grrr! in Facebook,” I saved a few lines for the FB offender known as Twitter Newbie. He is a guy or gal who just got their iPhone, or what have you,  and has figured out the thing will pay for itself in just three years if they [...]

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Subject Matter Expert? Not Quite.

A while back, I wrote something called “A Mile Wide, an Inch Deep” that described my approach to research. It’s tricky learning just enough to get the copywriting job done, but not so much that the budget is drained just on research.  Simply put, the client is not paying me to become an expert on [...]

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Projects in Process

Captain’s log, supplemental:
Whenever I am thinking that things seem a little too quiet, I like to do a post listing all the projects I have going on. It’s therapeutic, I suppose. And it’s easier than coming up with a real topic in time to make the 10:45am showing of Star Trek at the local IMAX. [...]

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In Defense of Cold Calling

Cold calling: waste of time or complete waste of time? Honestly, I think it’s a matter of managing your expectations.
Out of a dozen or so clients I work with regularly, I have met 8 of them by way of the unsolicited cold-call email.  I think there are two keys here: first, you have to write [...]

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A Copywriter (sometimes) Says No

I have been blessed with pretty decent clients. For the most part, they “get me,” and they “get it.” They understand the process, what works, what doesn’t, etc. And they are usually pretty good at explaining the process to their clients, and managing their expectations.
But sometimes, you get a client who refuses to be managed. [...]

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